MenuMENU
SearchSEARCH

Auto Execs Say Consumer Demand Remains Strong

GM and Ford top execs say U.S. consumer demand for cars and trucks remains strong, despite soaring interest rates and gas prices.

June 16, 2022
Auto Execs Say Consumer Demand Remains Strong

GM Chief Financial Officer Paul Jacobson

Credit:

GM

2 min to read


General Motors Co. and Ford Motor Co. top execs say U.S. consumer demand for cars and trucks remains strong, despite soaring interest rates and record high gas prices.

The Federal Reserve boosted U.S. rates on Wednesday to combat a surge in consumer prices. Rate hikes, costly gas and inflation have spelled disaster for Detroit's automakers in the past.

"We have not seen signs of weakening demand," GM Chief Financial Officer Paul Jacobson told investors at a Deutsche Bank conference. New vehicle prices are high while inventories of unsold cars and trucks remain at historic lows, he said.

GM has offset $5 billion in higher supply chain costs by raising prices and cutting expenses, Jacobson said. He reaffirmed GM's earlier financial targets and its goa to increase vehicle production for 2022 by 25-30% over 2021.

Ford Chief Financial Officer John Lawler reported demand remains strong as prices stay steady.

But Ford’s credit arm, he says, has started to see loan delinquencies increase, a potential indicator of softer demand. He added that the higher delinquencies are not a concern yet because of extremely low delinquencies before.

Both Lawler and Jacobson reported low inventory will benefit their companies if U.S. economy head into a recession.

Jacobson said GM executives are watching for signs of a slowdown while Lawler said Ford has done modeling on the potential impact of both moderate and severe recessions.

Low inventories are a benefit if a recession occurs. In the past, the Detroit automakers and their dealers carried two to three months' worth of vehicles on their lots. When the recession decreased demand, they were forced to offer deep discounts to sell old vehicle models.

"We are not going to go back to the high inventories that we had in the past. We've targeted 45 to 55 days and we're going to stick to that," Lawler said.

GM's also is taking a cautious approach to adding staff, and is reviewing capital spending plans, Jacobson said. He maintained the company would not cut long-term investments in electric vehicles, software and other new technology that may drive revenue growth.

More Dealer Ops

Dealer Opsby Hannah MitchellAugust 26, 2025

Franchises, Throughput Down in First Half

A handful of states see franchise growth through June, while EV sales per store boost overall business in U.S.

Read More →
SalesAugust 25, 2025

How to Build a High-Performance Sales and F&I Team

Performance and profits start with people chosen and led the right way.

Read More →
Dealer Opsby Hannah MitchellAugust 19, 2025

Buy-Sells Up in Q2

Kerrigan metrics show there’s plenty of demand, though many sellers are waiting to pull the trigger.

Read More →
Ad Loading...
F&Iby StaffApril 2, 2025

DOWC Powers the Future of F&I for NESNA

Company is providing a fully integrated F&I administration model to Nissan Extended Services North America’s dealer network.

Read More →
Industryby StaffMarch 26, 2025

March New-Vehicle Sales Healthy

Despite incentive spending not keeping pace with deliveries volume, consumers make their purchases ahead of tariffs impact.

Read More →
Product & Technologyby StaffMarch 13, 2025

New DOWC Program Debuts

Hybrid solution combines benefits of reinsurance and dealer-owned warranty companies.

Read More →
Ad Loading...
Dealer OpsJanuary 15, 2025

Carryover Rate Important for Auto Retailers

Understanding how it plays into inventory risk management is an important consideration.

Read More →
Trainingby StaffJanuary 13, 2025

Dealer Survey Finds Anxieties

Kerrigan Advisors poll shows percentage of retailers expecting lower profits, valuations is on the rise.

Read More →
Industryby StaffDecember 23, 2024

Calif. Dealer Group Challenges Scout Direct Sales

Says VW unit’s plans to sell directly to consumers violate state law.

Read More →
Ad Loading...
IndustryNovember 27, 2024

Six Powerful Questions

Take the time to answer these and lay the groundwork for a successful year-end.

Read More →