SANTA MONICA, Calif. — TrueCar’s “No Surprises” initiative requires TrueCar Certified Dealers to provide upfront information for all non-governmental fees as well as costs for dealership-added accessories alongside their stated MSRP. The company began the initiative to give customers a more transparent process when buying a new vehicle.

“For most people, a new vehicle is the second-largest purchase they’ll ever make,” said John Krafcik, president of TrueCar. “TrueCar Certified dealers have taken steps with the No Surprises initiative to make the process transparent, simple and stress-free.”

TrueCar is now committed to providing all pricing information and accessory costs upfront to give customers all the information they want before signing. The company believes that it will have a positive impact for buyers and sellers and comes closer to providing a hassle-free car buying experience.

“We’re narrowing the trust gap between dealers and consumers,” said Krafcik. “While the No Surprises initiative has just begun, we are already seeing it as a win-win for dealers and buyers.”