agent Entrepreneur logo
MenuMENU
SearchSEARCH

Overall Consumer Confidence Up

Americans’ view of present business conditions, the labor market and family finances, though, are still in the dumps, and if they plan to buy cars, many target used units.

February 24, 2026
Overall Consumer Confidence Up

Looking to the next six months, consumers’ outlook improved about five points to 72 this month.

Pexels/Vie Studio

2 min to read


U.S. consumer confidence has slightly increased this month, including plans to buy big-ticket items, though outlook stayed well under a four-year high hit in November 2024.

The Conference Board’s monthly Consumer Confidence Index rose a little over two points to 91.2. Its separate Present Situation Index, though, continued a recent decline, falling about the same amount as the overall index rose to land at 120, and 12-month inflation expectations stayed high.

Ad Loading...

Looking to the next six months, consumers’ outlook improved about five points to 72. 

“Confidence ticked up in February after falling in January, as consumers’ pessimistic expectations for the future eased somewhat,” said Dana Peterson, the nonprofit business membership and research group’s chief economist.

Big-ticket spending plans were concentrated among used vehicles, TVs and smart phones. New-vehicle buying plans were flat.

The board’s overall confidence index slumped to a two-decade low near the end of the Great Recession in 2009. It plunged again during the Covid pandemic, though not nearly as low, and dropped to that level again last year amid sustained inflation and new U.S. trade tariffs.

This month consumer views on employment rose by less than a percentage point, according to the report.

Ad Loading...

Among generations, consumer confidence fell for those 35 and older on a six-month rolling average basis, the board reported. It also fell in most income brackets, though it increased among Republican and independent voters.

Survey respondents’ written responses revealed the roots of their pessimism.

“Comments about prices, inflation, and the cost of goods remained at the top of [consumers’] minds,” said Peterson, who also noted more mentions of trade and political and immigration issues. 

Considering their families’ financial situations, respondents’ views fell for both the present and future, though expectations of a recession receded.

DIG DEEPER: Reaping Recall Rewards

More Industry

F&Iby Lauren LawrenceFebruary 27, 2026

Price Driving Insurance Churn

Over half of insurance holders ages 18 to 29 reported to be 'somewhat' likely to change providers in the next 90 days, according to CivicScience, which found that interest was lower among older age groups.

Read More →
Industryby Lauren LawrenceFebruary 26, 2026

AI Drives Dealer Website Traffic

Total visits to dealer websites from generative artificial intelligence platforms grew more than 15 times year-over-year, signaling a shift in how many consumers shop for cars online.

Read More →
Industryby Hannah MitchellFebruary 26, 2026

Automakers Tops in Fuel Economy

In the U.S., Honda has the most efficient gas-electrified combo lineup while Tesla beats all automakers in annual EPA ranking as brands built their alternative-fuel offerings.

Read More →
Ad Loading...
F&Iby Lauren LawrenceFebruary 25, 2026

Report Finds Year-End F&I Strength

Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.

Read More →
Auto Financeby Lauren LawrenceFebruary 23, 2026

Auto Loan Forecast Bucks Market Trend

Auto loan originations rose over 6% year-over-year in the third quarter of 2025, but TransUnion predicts a slight decline in auto loan growth this year, making it an outlier in the company's overall lending forecast.

Read More →
F&Iby Hannah MitchellFebruary 23, 2026

Some Auto Brands Cheaper to Insure

A new top 10 list ranks the least expensive for average full insurance coverage on a clean driving record and high driver credit scores.

Read More →
Ad Loading...
Industryby StaffFebruary 20, 2026

Learn to Manage the Mayhem at Agent Summit

Rob Mancuso – president of Mancuso Automotive – will present a Keynote at the 2026 event.

Read More →
Fixed Opsby Hannah MitchellFebruary 20, 2026

Auto Recalls Sank Last Year

2025 Sedgwick data indicate that the number of vehicles affected fell to its lowest point in more than a decade.

Read More →
Industryby Lauren LawrenceFebruary 19, 2026

Affordability Leads Top-Rated List

Edmunds’ editorial team tested 300-plus vehicles to help determine the Top Rated Awards for 2026, and one brand stood out with multiple rankings, including Best of the Best.

Read More →
Ad Loading...
Salesby Hannah MitchellFebruary 19, 2026

Auto Sales Still Sluggish

February forecast has new-vehicle deliveries still off from last year at this time amid high prices and vanished EV incentives. But J.D. Power sees business picking up from here as automakers target growth.

Read More →