Auto dealers would seem to have more opportunity to acquire used luxury vehicles, since premium models tend to dominate those resold in the first year of ownership.

Automotive search engine and research provider iSeeCars.com reviewed nearly 19 million new-vehicle transactions, tracking the units’ vehicle identification numbers to pinpoint which were relisted within four to 12 months of their original sales. Luxury models took the 12 highest resale rate spots.

The Land Rover Discovery Sport topped the head-scratching ranking, 28% of owners reselling it within a year. 

Why would a premium vehicle be traded so fast? The market researcher theorizes there could be multiple reasons that luxury car buyers tend to be fast resellers compared to mass-market consumers. 

One factor could be consumer failure to conduct adequate research to ensure a model is the right fit for them. Another could be new owners finding themselves overly extended financially. It said a third reason could be auto dealers registering some demonstration units as sales to increase their stores’ metrics.

Porsche dominates the listing, with a 16% chance of being resold within 12 months, despite, or perhaps because of in some cases, its average new listing price being nearly $93,000, said iSeeCars, which tracked new 2022 to 2025 model-year vehicles sold in 2023 and 2024. 

It found that the overall average chance of the top resold vehicles being traded in the first year is about 4%.

Below are the other brands most likely to be quickly resold, in ranked order with the percentage chance of trading hands in the first year:

• Jaguar – 11% 

• Mercedes – 9% 

• Land Rover – 9% 

• Infiniti – 7%

• BMW – 6%

• Genesis – 6%

• Audi – 6%

• Mini – 6%

• Maserati – 6%

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