Mosley Automotive Training is kicking off a new sales seminar series for automotive sales professionals next month in Florida. Called “Control Your Sales Destiny,” the one-day event will be led by Cory Mosley, celebrated trainer and Sales Driver columnist for F&I and Showroom magazine.
The seminar series arrives at the Sheraton Fort Lauderdale Airport & Cruise Port Hotel on Tuesday, June 14. The daylong event is scheduled from 8 a.m. to 4:30 p.m. Mosley will then be at the Tampa Marriott Westshore in Tampa, Fla., on Thursday, June 16, reported F&I and Showroom.
“This year I made a commitment to do more to help the people working on the front lines, and the ‘Control Your Sales Destiny’ seminar is my contribution to the improve incomes and change lives,” said Mosley. “We’ve got a lot of ground to cover, but I’m certain attendees will leave my seminar feeling rejuvenated and ready to get back to work.”
Sponsored by DealerSocket, Cars.com and activEngage, the daylong event will tackle a range of sales-related topics, from showroom, Internet and phone sales to leveraging social media and time management. Here’s a breakdown of Mosley’s “Control Your Sales Destiny” seminar series:
New-School Training: Learn new word-tracks that convert, control and close more prospects. Attendees also will learn how to double their average gross profit on Internet deals, and will gain psychology techniques employed by Fortune 500 companies.
Social Media for Sales Professionals: Learn how to leverage the social-media phenomenon to drive more referrals and repeat business into the showroom. Attendees also will gain social-media branding techniques and get new insights on today’s Gen-Y buyer.
Better Time Management: Learn how to create a daily routine that will keep you focused and ready to take on that next “up.” Also, gain insights on creating a game plan that will produce consistent results while maximizing gross profit. Attendees also will learn new tricks for breaking away from the pack.
The event also will feature a special presentation by Cars.com on reputation management.
Once named the “hardest working man in the automotive consulting/training business” by a leading industry publication, Mosley founded his Mosley Automotive Training company in 2004. He’s conducted training programs for major dealer groups, including Van Tuyl, John Eagle and DARCARS, and has taken the stage at several major industry events, including the F&I Conference and Expo, Ward’s Spring Training events and J.D. Power and Associates’ Industry Roundtable.
Last year, Mosley signed on to pen F&I and Showroom’s new Sales Driver column, a monthly section dedicated to his new-school approach to automotive sales. Before becoming a sought-after trainer, Mosley spent more than a decade on the retail side of the business, where he was tested on the sales floor, in the business development center, as an Internet director and as a general sales manager.
“My mission is simple: I want to share information that matters with people who care,” Mosley said. “Right now sales professionals are facing several challenges that might be seem overwhelming. My seminar series will provide them with a game plan to attack these challenges head on.”
