Ford hired a former Apple executive to head a new unit focused on vehicle software-based systems as it works to gain more revenue from subscriptions.
Peter Stern, former Apple vice president of services, will lead Ford Integrated Services, which includes building the BlueCruise hands-free highway driving system, along with productivity and safety services. He’ll be tasked with integrating software, hardware and services to create new consumer experiences, “delivering exciting new high-value services” and “out-of-vehicle customer experiences and Ford Next,” Ford said, the latter being Ford’s autonomous-vehicle development unit.
