agent Entrepreneur logo
MenuMENU
SearchSEARCH

CNW: Supply Shortages, Jittery Consumers Point to Rough Summer

May 17, 2011
3 min to read


Several indicators in the opening days of May point to a dimming outlook for new-vehicle sales, CNW reported in the May edition of its Retail Automotive Summary.


Floor traffic did climb by more than 9 percent during the first 10 days of May, but traffic was tracking well below what was seen last year during the same period. More importantly, closing ratios dipped for the first time since last September, falling by six percent from April and more than 3 percent from a year ago, reported F&I and Showroom.

Ad Loading...


“While it’s too early to make any dire forecasts, these issues are worrisome and previously have been followed by slower-than-expected retail and commercial auto deliveries,” wrote CNW’s Art Spinella.


Spinella linked closing ratios to a supply shortage of some major Japanese-branded products, which he said has caused Honda and Toyota shoppers to put off vehicle purchases. Closing ratios for non-Japanese stores have also contracted, with the exception of Ford and Hyundai-Kia stores.


“A secondary reason, according to shopper surveys, is that without high incentive levels, many consumers who are looking for a new vehicle simply can’t afford to make the purchase,” wrote Spinella. “Lack of down-payment cash is the prime issue.”


CNW’s Jitter Index, which measures concerns about home-centric issues ranging from gap prices and job stability to food prices, experienced a 1.7 percent month-to-month increase, with every major category except “Child’s Education” registering a marked increase. This was the first month-to-month increase since last October. When compared to May 2010, increases were significant for gap prices, job stability, day-to-day needs and food prices.


Adding to the concern, CNW’s 10-day measurement of Consumer Confidence among new-car intenders fell for the first time this year during the final days of April and continued to contract in the opening 10 days of May.

Ad Loading...


“Initial reports for the second 10-day period look as if it will slip again,” Spinella stated.


The good news is that auto finance has found its stride. According to CNW, the average FICO score of those who purchased a new vehicle in the first 11 days of May fell to 669.8. Additionally, the share of new-car buyers with FICO scores under 670 hit 14.5 percent, the highest since March of 2006. Still, Spinella said the industry could be in for a rough summer.


“Because the data is short-term, delayed reaction indicators, there will likely be limited impact on May sales, which should hit 1.26 million units this month,” wrote Spinella, who predicted that the delivery rate for May will come in at 12.96 million. “The concern is for the June through August summer selling season. A shortage of key Japanese products, shrinking used-car supplies and lower incentives could keep the industry from a 13 million-unit year."

More Industry

F&Iby Lauren LawrenceFebruary 27, 2026

Price Driving Insurance Churn

Over half of insurance holders ages 18 to 29 reported to be 'somewhat' likely to change providers in the next 90 days, according to CivicScience, which found that interest was lower among older age groups.

Read More →
Industryby Lauren LawrenceFebruary 26, 2026

AI Drives Dealer Website Traffic

Total visits to dealer websites from generative artificial intelligence platforms grew more than 15 times year-over-year, signaling a shift in how many consumers shop for cars online.

Read More →
Industryby Hannah MitchellFebruary 26, 2026

Automakers Tops in Fuel Economy

In the U.S., Honda has the most efficient gas-electrified combo lineup while Tesla beats all automakers in annual EPA ranking as brands built their alternative-fuel offerings.

Read More →
Ad Loading...
F&Iby Lauren LawrenceFebruary 25, 2026

Report Finds Year-End F&I Strength

Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.

Read More →
Industryby Hannah MitchellFebruary 24, 2026

Overall Consumer Confidence Up

Americans’ view of present business conditions, the labor market and family finances, though, are still in the dumps, and if they plan to buy cars, many target used units.

Read More →
Auto Financeby Lauren LawrenceFebruary 23, 2026

Auto Loan Forecast Bucks Market Trend

Auto loan originations rose over 6% year-over-year in the third quarter of 2025, but TransUnion predicts a slight decline in auto loan growth this year, making it an outlier in the company's overall lending forecast.

Read More →
Ad Loading...
F&Iby Hannah MitchellFebruary 23, 2026

Some Auto Brands Cheaper to Insure

A new top 10 list ranks the least expensive for average full insurance coverage on a clean driving record and high driver credit scores.

Read More →
Industryby StaffFebruary 20, 2026

Learn to Manage the Mayhem at Agent Summit

Rob Mancuso – president of Mancuso Automotive – will present a Keynote at the 2026 event.

Read More →
Fixed Opsby Hannah MitchellFebruary 20, 2026

Auto Recalls Sank Last Year

2025 Sedgwick data indicate that the number of vehicles affected fell to its lowest point in more than a decade.

Read More →
Ad Loading...
Industryby Lauren LawrenceFebruary 19, 2026

Affordability Leads Top-Rated List

Edmunds’ editorial team tested 300-plus vehicles to help determine the Top Rated Awards for 2026, and one brand stood out with multiple rankings, including Best of the Best.

Read More →