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2026 Consumer Priorities Revealed
The Global Automotive Consumer Study shows that U.S. car shoppers value in-person dealership visits, crave more affordability, and are still hesitant about EV adoption.
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SEARCHMENUSEARCHThe Global Automotive Consumer Study shows that U.S. car shoppers value in-person dealership visits, crave more affordability, and are still hesitant about EV adoption.
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Look west for a state that's tried and tested a structure worth following.
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Customer loyalty is driven by accessibility, personalization, innovation, and connection.
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There is no “perfect” onboarding process, but there may be an improved version of onboarding that can exist for your organization as you develop how your time is spent when training new additions to your team.
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Updated rules restrict eligibility due to materials sourced in countries the U.S. wants to distance from.
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November volume decreases as revenue balloons on inflation. Cox advises addressing consumer trust to avoid a free fall.
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Fuel pump problem could lead to engine stalls, potentially causing crashes.
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Safety groups says many automakers now include such systems in most light vehicles.
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Kerrigan Advisors finds buy/sell market hit a new high and is on track for another record year.
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You need a plan to help you manage everything for maximum results.
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It's paramount for car dealers to attract and retain customers, automotive marketing experts say, and those experts advise specific steps that can help dealerships get that most important job done and done right.
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