Whose Brand Are You Selling?

Make sure you as the dealer take full ownership of your store’s story.

iA Financial Group Launches New Brand Signature

iA Financial Group introduces its new ‘Get Ahead’ brand signature, highlighting the company’s growth strategy and commitment to clients across North America.

Building Business Together

Agent spreads the word of abundant opportunities for himself and cohorts in unexpected places while promoting each other.

Bobit Business Media Drives a New Path Forward

BBM positions itself as a leading B2B media and marketing solutions partner, with a bold rebrand to match.

Sergio’s Challenge: Build Jeep Into FCA’s Top Global Brand By 2018

Auto analysts are skeptical that Sergio Marchionne, the hyperbolic chief executive of Fiat Chrysler Automobiles, can meet his most ambitious goal: to nearly double Jeep’s global sales over the next four years, reported Reuters. Marchionne reiterated his aggressive target for boosting Jeep’s annual volume to 1.9 million, while pacing the floor of the New York ... Read More »

Word of Mouth Still Rules for Brand Advocacy

Is Your Business Brand Outdated?

How to Make Your Business Unforgettable

AUL Rolls‐out New Company Logo

When You Need a Trademark and, or a Copyright