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Total visits to dealer websites from generative artificial intelligence platforms grew more than 15 times year-over-year, signaling a shift in how many consumers shop for cars online.
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The most common artificial intelligence applications in automotive retail include customer communications, scheduling, reporting, marketing content and handling of online leads.
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Personalized messaging is increasing appointment conversions by 26%, Cox Automotive says.
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Consumers say they’re using the tech, but many still end up at dealerships to seal the deal.
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U.S. tech powerhouse to help South Korean automaker advance automotive, East Asian country’s AI plant.
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Study finds recognition of its usefulness, but franchisers are treading sometimes confusing waters carefully
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Survey finds that most anticipate the tech replacing some jobs and even selling cars just a few years from now.
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Product providers offer agents tips on how to guide dealer clients in choosing the best tools for them.
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Cox study shows significant shift in post-pandemic years but still says there’s no one right way.
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Even the experts who create or sell the latest advances have questions, pick their spots, but they already see the upsides.
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