agent Entrepreneur logo
MenuMENU
SearchSEARCH

TransUnion: Auto Loan Growth Driven by Millennial Originations

CHICAGO — The millennial generation is the fastest-growing segment of auto loan consumers, according to TransUnion’s latest auto report. Millennials — consumers born in 1981 or after — represented 27% of total auto loan originations in 2014, up from 16% of total originations in 2009. Millennials’ total outstanding auto balances have increased 23% in the ... Read More »

February 27, 2015
3 min to read


CHICAGO — The millennial generation is the fastest-growing segment of auto loan consumers, according to TransUnion’s latest auto report. Millennials — consumers born in 1981 or after — represented 27% of total auto loan originations in 2014, up from 16% of total originations in 2009.

Millennials’ total outstanding auto balances have increased 23% in the past year, the highest of any age group. Average opening loan balances for this generation grew 4.1% year over year, up from $17,942 in 2013 to $18,678 in 2014.

Ad Loading...

“The growth in millennials’ auto loan originations dispels the common myth that millennials are not buying cars,” said Jason Laky, senior vice president and automotive business leader for TransUnion. “The growing average loan balances for millennials, combined with stable delinquency rates, indicate that we are still in the midst of a strong auto lending environment.”

At the end of 2014, auto loan delinquency rates remained relatively flat, with the 60-day auto loan delinquency rate moving from 1.14% in Q4 2013 to 1.16% in Q4 2014. The account-level and consumer-level delinquency rates were unchanged from the prior quarter. Auto loan debt per borrower rose to $17,453 in Q4 2014, marking the 15th straight quarter of increases.

Auto loan delinquency rates increased in 27 states on a year-over-year basis, with the largest moves coming in Arkansas (up 15.7%) and Nebraska (up 10.5%). The largest declines occurred in Oklahoma (down 18.6%) and Alaska (down 16.1%).

Auto loan debt per borrower rose 4.1% from $16,771 in Q4 2013 to $17,453 in Q4 2014. On a quarterly basis, auto loan debt increased from $17,352 in Q3 2014. Auto loan balances rose in every state between Q4 2013 and Q4 2014. States experiencing the largest increases in auto loan debt included New Mexico (up 6.7%), Texas (up 5.8%) and Georgia (up 5.5%).

TransUnion recorded 64.8 million auto loan accounts as of Q4 2014, up from 60.5 million in Q4 2013. Viewed one quarter in arrears (to ensure all accounts are included in the data), new account originations increased to 7 million in Q3 2014, up 5.1% from Q3 2013. Of the new auto trades, approximately 1 million were concentrated within the subprime tier (those consumers with a VantageScore 3.0 credit score lower than 601), essentially flat from Q3 2013. Prime or higher tiers (those consumers with a VantageScore 3.0 credit score higher than 660) represented 64% of new auto trades, also flat relative to Q3 2013. The subprime delinquency rate increased from 5.72% in Q4 2013 to 5.92% in Q4 2014.

Ad Loading...

“Access to credit is expanding for American consumers, especially in the non-prime and subprime risk tiers” said Laky. “Lenders are apparently taking advantage of a strong economy and robust auto market to find profitable lending opportunities beyond the limits of traditionally low-risk credit tiers. And given the fact that delinquency levels remain near historic lows, that strategy appears well justified.”

More Industry

F&Iby Lauren LawrenceFebruary 27, 2026

Price Driving Insurance Churn

Over half of insurance holders ages 18 to 29 reported to be 'somewhat' likely to change providers in the next 90 days, according to CivicScience, which found that interest was lower among older age groups.

Read More →
Industryby Lauren LawrenceFebruary 26, 2026

AI Drives Dealer Website Traffic

Total visits to dealer websites from generative artificial intelligence platforms grew more than 15 times year-over-year, signaling a shift in how many consumers shop for cars online.

Read More →
Industryby Hannah MitchellFebruary 26, 2026

Automakers Tops in Fuel Economy

In the U.S., Honda has the most efficient gas-electrified combo lineup while Tesla beats all automakers in annual EPA ranking as brands built their alternative-fuel offerings.

Read More →
Ad Loading...
F&Iby Lauren LawrenceFebruary 25, 2026

Report Finds Year-End F&I Strength

Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.

Read More →
Industryby Hannah MitchellFebruary 24, 2026

Overall Consumer Confidence Up

Americans’ view of present business conditions, the labor market and family finances, though, are still in the dumps, and if they plan to buy cars, many target used units.

Read More →
Auto Financeby Lauren LawrenceFebruary 23, 2026

Auto Loan Forecast Bucks Market Trend

Auto loan originations rose over 6% year-over-year in the third quarter of 2025, but TransUnion predicts a slight decline in auto loan growth this year, making it an outlier in the company's overall lending forecast.

Read More →
Ad Loading...
F&Iby Hannah MitchellFebruary 23, 2026

Some Auto Brands Cheaper to Insure

A new top 10 list ranks the least expensive for average full insurance coverage on a clean driving record and high driver credit scores.

Read More →
Industryby StaffFebruary 20, 2026

Learn to Manage the Mayhem at Agent Summit

Rob Mancuso – president of Mancuso Automotive – will present a Keynote at the 2026 event.

Read More →
Fixed Opsby Hannah MitchellFebruary 20, 2026

Auto Recalls Sank Last Year

2025 Sedgwick data indicate that the number of vehicles affected fell to its lowest point in more than a decade.

Read More →
Ad Loading...
Industryby Lauren LawrenceFebruary 19, 2026

Affordability Leads Top-Rated List

Edmunds’ editorial team tested 300-plus vehicles to help determine the Top Rated Awards for 2026, and one brand stood out with multiple rankings, including Best of the Best.

Read More →