agent Entrepreneur logo
MenuMENU
SearchSEARCH

Toyota: Sales Up in December, Down for 2009

January 5, 2010
3 min to read


TORRANCE, Calif. – Toyota Motor Sales (TMS), U.S.A., Inc., reported December sales results of 187,860 units, an increase of 22.9 percent over the same period last year, on a daily selling rate (DSR) basis.

On a raw volume basis, unadjusted for 28 selling days in December 2009, compared to 26 selling days in December 2008, TMS sales were up 32.3 percent for the month, compared to the same period last year.

Ad Loading...

For the year, TMS reported annual sales of 1,770,149 vehicles, a decrease of 20.2 percent from the same period in 2008, on a DSR basis. With 308 selling days in 2008 and 2009, annual sales were also down 20.2 percent on an unadjusted raw volume basis.

Toyota Division recorded year-end sales of 1,554,174 vehicles, down 20.6 percent from the prior year. Lexus reported sales of 215,975 units in 2009, down 17 percent from 2008. Scion Division reported sales of 57,961 units for the year.

“Emerging from the rollercoaster of 2009, the industry has gained positive momentum for a gradual recovery,” said Don Esmond, senior vice president of automotive operations, Toyota Motor Sales, U.S.A. “Despite a tough market, TMS performed solidly, reaching its goal to grow market share. With Toyota continuing as the best-selling overall brand and Lexus as the best-selling luxury brand in America, we’re looking forward to a bright 2010.”

Toyota Division

Toyota Division reported December sales of 159,295 units, up 24.7 percent over December 2008. Toyota Division passenger cars recorded December sales of 98,122 units, up 34.6 percent over the year-ago month, with year-end sales of 996,431 units, down 17.4 percent from last year.

Ad Loading...

For the year, passenger car sales were led by Camry and Camry Hybrid, which posted combined annual sales of 356,824 units. Corolla recorded 2009 sales of 296,874 units. The Prius mid-size gas-electric hybrid posted year-end sales of 139,682 units. Venza reported sales of 54,410 units for the year.

Toyota Division light trucks reported December sales of 61,173 units, up 11.7 percent over December 2008, with year-end sales of 557,743 units, down 25.7 percent from 2008.

For the year, light truck sales were led by the RAV4 compact SUV with year-end sales of 149,088 units, up 8.8 percent over the same period last year. Highlander and Highlander Hybrid posted combined annual sales of 83,118 units. The Tundra full-size pickup recorded year-end sales of 79,385 units. The Tacoma mid-size pickup reported sales of 111,824 units for 2009. Sienna recorded year-end sales of 84,064 units.

Scion reported December sales of 3,771 units, with year-end sales totaling 57,961 units. The Scion xB urban utility vehicle recorded year-end sales of 25,461 units. The tC sports coupe reported annual sales of 17,998 units. The xD posted sales of 14,499 units for the year.

Lexus Division

Ad Loading...

Lexus reported December sales of 28,565 units, up 13.5 percent over the year-ago month. Lexus passenger cars reported December sales of 15,862 units, up 27.6 percent over December 2008, with year-end sales of 112,745 units, down 25.6 percent from 2008.

For the year, Lexus passenger car sales were led by the ES entry luxury sedan with year-end sales of 48,485 units. The IS entry luxury sport sedan recorded combined annual sales of 38,077 units. The HS entry luxury hybrid sedan recorded sales of 6,699 units for the year.

Lexus Division light trucks reported December sales of 12,703 units, down 0.2 percent from the year-ago month, and year-end sales of 103,230 units, down 4.9 percent from last year. Lexus sales were led by the RX luxury utility vehicle in 2009, which posted combined year-end sales of 93,379 units, up 10.9 percent over the prior year. The RX 450h hybrid luxury utility vehicle reported sales of 14,464 units for the year.

TMS Hybrids

In December, TMS posted sales of 17,964 hybrid vehicles, up 36.7 percent over December 2008. TMS calendar-year-to-date hybrid sales totaled 195,545 units. Toyota Division posted December sales of 14,317 hybrids and year-end sales of 173,655 units. Lexus Division posted sales of 3,647 hybrids for the month and 21,890 units for the year.

More Industry

F&Iby Lauren LawrenceFebruary 27, 2026

Price Driving Insurance Churn

Over half of insurance holders ages 18 to 29 reported to be 'somewhat' likely to change providers in the next 90 days, according to CivicScience, which found that interest was lower among older age groups.

Read More →
Industryby Lauren LawrenceFebruary 26, 2026

AI Drives Dealer Website Traffic

Total visits to dealer websites from generative artificial intelligence platforms grew more than 15 times year-over-year, signaling a shift in how many consumers shop for cars online.

Read More →
Industryby Hannah MitchellFebruary 26, 2026

Automakers Tops in Fuel Economy

In the U.S., Honda has the most efficient gas-electrified combo lineup while Tesla beats all automakers in annual EPA ranking as brands built their alternative-fuel offerings.

Read More →
Ad Loading...
F&Iby Lauren LawrenceFebruary 25, 2026

Report Finds Year-End F&I Strength

Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.

Read More →
Industryby Hannah MitchellFebruary 24, 2026

Overall Consumer Confidence Up

Americans’ view of present business conditions, the labor market and family finances, though, are still in the dumps, and if they plan to buy cars, many target used units.

Read More →
Auto Financeby Lauren LawrenceFebruary 23, 2026

Auto Loan Forecast Bucks Market Trend

Auto loan originations rose over 6% year-over-year in the third quarter of 2025, but TransUnion predicts a slight decline in auto loan growth this year, making it an outlier in the company's overall lending forecast.

Read More →
Ad Loading...
F&Iby Hannah MitchellFebruary 23, 2026

Some Auto Brands Cheaper to Insure

A new top 10 list ranks the least expensive for average full insurance coverage on a clean driving record and high driver credit scores.

Read More →
Industryby StaffFebruary 20, 2026

Learn to Manage the Mayhem at Agent Summit

Rob Mancuso – president of Mancuso Automotive – will present a Keynote at the 2026 event.

Read More →
Fixed Opsby Hannah MitchellFebruary 20, 2026

Auto Recalls Sank Last Year

2025 Sedgwick data indicate that the number of vehicles affected fell to its lowest point in more than a decade.

Read More →
Ad Loading...
Industryby Lauren LawrenceFebruary 19, 2026

Affordability Leads Top-Rated List

Edmunds’ editorial team tested 300-plus vehicles to help determine the Top Rated Awards for 2026, and one brand stood out with multiple rankings, including Best of the Best.

Read More →