Farmington Hills, Mich. - RouteOne executed a new marketing platform to better represent its key offerings to dealer and finance source customers. The 'new face' of RouteOne includes a new public Web site, marketing and communications materials and an updated social media presence.

"We felt it was time to more fully communicate RouteOne's core competencies to our dealer and finance source customers," said Mike Jurecki, RouteOne CEO. "This rebranding not only freshens the face of RouteOne, but really gets to the heart of who we are: an industry-leading partner that facilitates the F&I process with a suite of technology-based products, services and open-integration options. Additionally, we wanted our customers to understand our true focus – their success, which we support both through great products and superior customer service."

RouteOne has served dealers and finance sources for more than ten years, providing auto finance solutions including credit applications, eContracting, online retail services and compliance tools. Customer input is a key tenet in the continued development of RouteOne.

"Our customers have helped shape this company, and we want to position ourselves in the best way possible so that they understand our continued commitment to them," said Jurecki.