MenuMENU
SearchSEARCH

Reynolds Donates $5M to Enhance Educational Opportunities

Money will help fund the construction of the new Center for Automotive & Mobility Studies at Northwood University

June 7, 2024
Reynolds Donates $5M to Enhance Educational Opportunities

Northwood University President Kent MacDonald said the new center 'will be a game-changer for our students, faculty, and the industry.'

Credit:

Northwood University

2 min to read


The Reynolds and Reynolds Co., a provider of software, services and forms in automotive retail, pledged $5 million to help fund construction of the new Center for Automotive & Mobility Studies at Northwood University. It said the facility will replace the current NADA Hotel and Conference Center on Northwood's campus in Midland, Mich.

"We are immensely grateful to Reynolds for this transformative gift," said Northwood University President Kent MacDonald. "Their support will significantly elevate Northwood's top-tier automotive education programs. The new Center for Automotive & Mobility Studies will be a game-changer for our students, faculty, and the industry."

The center will feature academic classrooms, a conference center, upgraded hotel accommodations, and an inviting lobby. Its governance structure will include an advisory council comprised of automotive industry leaders.

"As the automotive industry continues to thrive, we need creative, highly educated, and talented leaders eager to innovate and bring their ideas to fruition," said Reynolds President Chris Walsh. "Reynolds is proud to have a part in providing Northwood students a place to learn, grow, and become leaders at OEMs, dealerships, and companies dedicated to improving outcomes for both."

Northwood University and Reynolds are also partnering to create a talent-recruitment program to bring the best and brightest Northwood graduates across all majors to retail automotive.

"Northwood is grateful to have a strong partner in Reynolds, and we are thankful for the company's leadership in driving the automotive industry forward," stated Matthew Bennett, vice president of Strategic Alliances and the Center for Automotive & Mobility Studies. "This contribution allows us to build a modern facility that will enhance the educational experience for our students and serve as a hub for innovation and collaboration in the automotive and automotive aftermarket sectors."

The $5 million gift was publicly announced during the June 6 President's Freedom Celebration at Northwood, for which Reynolds was this year's title sponsor.

Construction on the center will start once architectural plans are finalized, which is expected to be in the coming months. The goal is to finish it within two years and make it fully operational by 2026.

More Training

TrainingDecember 10, 2025

Accountable Is as Accountable Does

Auto dealerships work better when all staffers own their duties.

Read More →
TrainingNovember 26, 2025

The Power of Saying No

Agents should build this muscle to make themselves and their dealer clients strong.

Read More →
Trainingby Hannah MitchellNovember 6, 2025

Dealers Have Room to Run on Satisfaction

Survey finds it inched up this year, but consumers crave more communication

Read More →
Ad Loading...
F&Iby StaffOctober 15, 2025

The F&I Agent's Roadmap: Mastering the Cold In-Store Visit

Register for Allstate's FREE webinar on Oct. 21

Read More →
IndustrySeptember 18, 2025

Wish or Work To Success

Good, old-fashioned work ethic will get you where you want to go.

Read More →
TrainingSeptember 4, 2025

Elevated Concerns

Agents must have the ability to recognize and prepare to address high-risk compliance issues and offer solutions to dealer clients.

Read More →
Ad Loading...
F&IAugust 28, 2025

In F&I, Innovation Is Overrated

It’s what you do with your available tools that really matters.

Read More →
Product & Technologyby StaffMay 13, 2025

F&I Training Tool Updated

Reahard & Associates just released a new version of its recording and review service for F&I pros.

Read More →
TrainingMay 13, 2025

FUBAR and Risk Assessments

Three questions you can use to kick off your next (or first) risk assessment and avoid becoming a ‘FUBAR' dealership

Read More →
Ad Loading...
TrainingMay 12, 2025

Beyond Paperwork

The power of purpose-driven agency onboarding

Read More →