agent Entrepreneur logo
MenuMENU
SearchSEARCH

Peugeot Considers Forging Broader Alliances

January 14, 2012
3 min to read


PARIS—PSA Peugeot Citroen would be interested in forging a deeper alliance with another automotive group under certain conditions as it struggles to increase sales and eke out profits in Europe's oversupplied car market, but there are no talks currently under way, France's largest car maker said Thursday.


"We don't exclude the possibility of accelerating what we're doing through a broader alliance," Frederic Saint-Geours, head of the group's Peugeot and Citroen brands told journalists.

Ad Loading...


Earlier Thursday, Peugeot said slack demand for small cars and tough price competition in Europe contributed to a 1.5 percent fall in vehicle sales to 3.5 million units in 2011. Sales in Europe fell 6.8 percent but were up 11 percent in Latin America, 7.7 percent in China, and 35 percent in Russia, reported The Wall Street Journal.


"We're more focused on developing outside Europe than defending our market share in Europe," Mr. Saint-Geours said. The group's European market share fell 0.9 percentage point to 13.3 percent in 2011. Mr. Saint-Geours said European demand will remain subdued for at least three to four years.


Peugeot's performance contrasts with booming sales at European rivals with higher-margin luxury line-ups, less exposed to Europe's weak southern economies, such as BMW AG, Daimler AG, and Volkswagen AG. Peugeot derived 61 percent of last year's sales from Europe whereas China has become a market as important for the VW brand as Europe.


Mr. Saint-Geours said allying Peugeot to another automaker would have to fulfil three criteria: It must be coherent with Peugeot's strategy; it must create real synergies; and can't jeopardize the company's independence and finances. The Peugeot family controls the group through a 30 percent stake.


"We are quite open to the idea provided these conditions are met, but we have to find the right partner," he said.

Ad Loading...


Fiat SpA chief executive Sergio Marchionne said earlier this week that Fiat is open to the idea of bulking up with another volume car maker to create economies of scale. Mr. Marchionne met with Peugeot Citroen chief executive Philippe Varin on the sidelines of the show, stirring speculation about some kind of link-up between the two auto makers.


Peugeot has industrial partnerships with several other auto makers, including Fiat, BMW, Ford Motor Co., and Japan's Mitsubishi Motors Co. with which it had talks about a more far-reaching tie-up.


Those talks ended in 2010 when the two sides couldn't agree on financial terms. Mass-market car makers have become increasingly dependent on partnerships to help defray the industry's high capital costs.


Peugeot has said its automotive division's losses in the second half of 2011 would more than offset the €405 million ($514.6 million) profit in the first six months. In October, Peugeot mapped out plans to slash costs by an extra €800 million involving thousands of job cuts in Europe.


That still may not be enough to restore the group's automotive division's operating profitability this year. "We anticipate a loss in autos of €500 million (in 2012)," David Lesne, an analyst at UBS said in a note Thursday.

More Industry

F&Iby Lauren LawrenceFebruary 27, 2026

Price Driving Insurance Churn

Over half of insurance holders ages 18 to 29 reported to be 'somewhat' likely to change providers in the next 90 days, according to CivicScience, which found that interest was lower among older age groups.

Read More →
Industryby Lauren LawrenceFebruary 26, 2026

AI Drives Dealer Website Traffic

Total visits to dealer websites from generative artificial intelligence platforms grew more than 15 times year-over-year, signaling a shift in how many consumers shop for cars online.

Read More →
Industryby Hannah MitchellFebruary 26, 2026

Automakers Tops in Fuel Economy

In the U.S., Honda has the most efficient gas-electrified combo lineup while Tesla beats all automakers in annual EPA ranking as brands built their alternative-fuel offerings.

Read More →
Ad Loading...
F&Iby Lauren LawrenceFebruary 25, 2026

Report Finds Year-End F&I Strength

Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.

Read More →
Industryby Hannah MitchellFebruary 24, 2026

Overall Consumer Confidence Up

Americans’ view of present business conditions, the labor market and family finances, though, are still in the dumps, and if they plan to buy cars, many target used units.

Read More →
Auto Financeby Lauren LawrenceFebruary 23, 2026

Auto Loan Forecast Bucks Market Trend

Auto loan originations rose over 6% year-over-year in the third quarter of 2025, but TransUnion predicts a slight decline in auto loan growth this year, making it an outlier in the company's overall lending forecast.

Read More →
Ad Loading...
F&Iby Hannah MitchellFebruary 23, 2026

Some Auto Brands Cheaper to Insure

A new top 10 list ranks the least expensive for average full insurance coverage on a clean driving record and high driver credit scores.

Read More →
Industryby StaffFebruary 20, 2026

Learn to Manage the Mayhem at Agent Summit

Rob Mancuso – president of Mancuso Automotive – will present a Keynote at the 2026 event.

Read More →
Fixed Opsby Hannah MitchellFebruary 20, 2026

Auto Recalls Sank Last Year

2025 Sedgwick data indicate that the number of vehicles affected fell to its lowest point in more than a decade.

Read More →
Ad Loading...
Industryby Lauren LawrenceFebruary 19, 2026

Affordability Leads Top-Rated List

Edmunds’ editorial team tested 300-plus vehicles to help determine the Top Rated Awards for 2026, and one brand stood out with multiple rankings, including Best of the Best.

Read More →