Lee's Summit, Mo. - Mechanical Breakdown Protection Inc. (MBPI), an extended vehicle service contract provider for the automotive industry, launched a new client focused and consumer focused online presence. This new synergy of an enhanced Web site, a new Facebook presence, and a new LinkedIn presence is expected to drive brand awareness and enrich client and consumer engagement with MBPI.

What MBPI’s new online identity brings to the table is an enhanced user interface and a more expansive source of product knowledge that will allow for a more fulfilling online experience for dealerships, agents and consumers. While prominent in certain sectors, MBPI anticipates its preferred vehicle service contracts, extra vehicle service contracts, GAP coverage and dent coverage will gain a more widespread brand notoriety due to the increased visibility that their online identity will bring. Product features and benefits are now more accessible than ever before, creating additional ways for consumers, agents and dealers to engage with MBPI and discover how MBPI can benefit them.

"Our online visitors will now experience a more pleasing and information-filled site,” said Kevin Orr, president. “Our new home in cyberspace creates a more rewarding experience for consumers, agents and dealers, who now have the opportunity to really see the strength of our products and our brand.”