agent Entrepreneur logo
MenuMENU
SearchSEARCH

NAF Association Survey: 96% Non-Prime Auto Lenders Agree, Competition Heating Up

November 22, 2013
2 min to read


Hanover, Md. - The 17th annual Non-Prime Auto Finance Survey to be produced is the most comprehensive of its kind with information coming directly from the finance companies. The participating financing sources were asked to respond to the survey questions covering a variety of topics including originations, servicing and loss management operations. Data for both calendar years 2011 and 2012 were collected. The year-over-year comparisons discussed within the survey are based on answers by the same respondent groups, ensuring comparability.


"This all-new report provides a wealth of unique insights into below-prime auto finance in America," said Prestige Financial's Aaron Dalton, who chaired the committee to revamp the report from prior versions. "It combines exclusive and actionable survey data with invaluable figures from Experian, to form the hallmark of the Association's ongoing efforts to promote even greater transparency throughout the industry."

Ad Loading...


Key observations:

  • Below-prime market growth is the strongest growth found in the medium sized lender segment (10,001 - 100,00 accounts);

  • Average advances are up across the board;

  • Speed to market continues to increase, with only 28 percent of applications taking longer than 45 minutes, compared to 45 percent in the previous year; and

  • Collateral protection activity is widespread with GPS tracking and insurance tracking used by nearly 60 percent.


The 2013 Survey has had a substantial overhaul. Benchmark Consulting created a new, easier to read format and includes data provided by Experian. Unlike broader industry reports, the data within this survey has been limited strictly to below prime, providing unique aggregations. The data from Experian represents key market developments for the automotive financing segment and while direct comparisons cannot be made, the data does provide both market insights and directional comparison that is useful.


"After nearly two decades of valuable data gathering and analysis performed on behalf of the non-prime auto finance industry, the National Auto Finance (NAF) Association was pleased to be able to expand its survey to its Members as well as to the auto industry as a whole," said Marguerite Watanabe, Connections Insights.


The 2013 Non-Prime Auto Finance Survey is available for purchase through the Association's Web site, www.nafassociation.com, for $500.

More Industry

F&Iby Lauren LawrenceFebruary 27, 2026

Price Driving Insurance Churn

Over half of insurance holders ages 18 to 29 reported to be 'somewhat' likely to change providers in the next 90 days, according to CivicScience, which found that interest was lower among older age groups.

Read More →
Industryby Lauren LawrenceFebruary 26, 2026

AI Drives Dealer Website Traffic

Total visits to dealer websites from generative artificial intelligence platforms grew more than 15 times year-over-year, signaling a shift in how many consumers shop for cars online.

Read More →
Industryby Hannah MitchellFebruary 26, 2026

Automakers Tops in Fuel Economy

In the U.S., Honda has the most efficient gas-electrified combo lineup while Tesla beats all automakers in annual EPA ranking as brands built their alternative-fuel offerings.

Read More →
Ad Loading...
F&Iby Lauren LawrenceFebruary 25, 2026

Report Finds Year-End F&I Strength

Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.

Read More →
Industryby Hannah MitchellFebruary 24, 2026

Overall Consumer Confidence Up

Americans’ view of present business conditions, the labor market and family finances, though, are still in the dumps, and if they plan to buy cars, many target used units.

Read More →
Auto Financeby Lauren LawrenceFebruary 23, 2026

Auto Loan Forecast Bucks Market Trend

Auto loan originations rose over 6% year-over-year in the third quarter of 2025, but TransUnion predicts a slight decline in auto loan growth this year, making it an outlier in the company's overall lending forecast.

Read More →
Ad Loading...
F&Iby Hannah MitchellFebruary 23, 2026

Some Auto Brands Cheaper to Insure

A new top 10 list ranks the least expensive for average full insurance coverage on a clean driving record and high driver credit scores.

Read More →
Industryby StaffFebruary 20, 2026

Learn to Manage the Mayhem at Agent Summit

Rob Mancuso – president of Mancuso Automotive – will present a Keynote at the 2026 event.

Read More →
Fixed Opsby Hannah MitchellFebruary 20, 2026

Auto Recalls Sank Last Year

2025 Sedgwick data indicate that the number of vehicles affected fell to its lowest point in more than a decade.

Read More →
Ad Loading...
Industryby Lauren LawrenceFebruary 19, 2026

Affordability Leads Top-Rated List

Edmunds’ editorial team tested 300-plus vehicles to help determine the Top Rated Awards for 2026, and one brand stood out with multiple rankings, including Best of the Best.

Read More →