TYSONS, Va. — The National Automobile Dealers Association (NADA) has hired Abram Olmstead as its digital media director. Olmstead will oversee the NADA’s communications efforts across all digital platforms, as well as lead the development of the association’s strategy for using online platforms to communicate with and market to both internal and external audiences.

“In order to be successful advocates for our dealer members, NADA has to be able to engage and influence the conversation wherever it is occurring,” said NADA President Peter Welch. “Having an experienced communicator like Abram lead our strategy for engaging across the entire digital and social media landscape will do wonders for NADA’s ability to remind consumers, regulators, and other critical influencers of the numerous benefits that franchised new-car dealers provide their customers.”

Before joining the NADA, Olmstead served as the senior manager of digital strategic communications at the U.S. Chamber of Commerce. There he lead the chamber’s social media and digital marketing efforts managed the day-to-day messaging, crafted and implemented long-term strategies and expanded the reach and sophistication of the chamber’s digital media presence.