TYSONS, Va. — The National Automobile Dealers Association (NADA) announced that it has found its new senior vice president of dealership operations: Peter L. Fong.

Fong expressed that one of his key areas of interest will be to accelerate the process of moving dealerships toward the “0online to in-store” car-buying experience for consumers.

“I’m absolutely thrilled to be returning to the automotive industry, particularly now given the ongoing digital transformation of both the automotive manufacturing and retail sectors,” Fong said. “My primary goal will be driving value-added changes in all areas of dealership operations, so that the next generation of products and services provided by the NADA to dealers and their employees is second-to-none.”

Before joining the NADA, Fong was the executive vice president and CMO at The Judge Group, a firm specializing in technology consulting, staffing solutions, and corporate training. He has also held multiple executive-level sales, marketing, and brand management positions at Ford Motor Co. and Chrysler Group LLC. He brings a cumulative 20 years of industry experience.

“Peter brings tremendous understanding and a wealth of hands-on experience to the NADA,” said NADA President Peter Welch. “With Peter at the helm of Dealership Operations, the NADA will be able to continue providing our member dealers and their employees with innovative educational and training programs designed to meet the challenges of automotive retailing both now and well into the future.”