Westerville, Ohio - NAC and myNegotiation.com, provider of the patent pending online negotiation software-as-a-service for auto dealers, announced a strategic partnership that will provide thousands of NAC dealers across the U.S. with the lead generating application.

MyNegotiation allows dealers to sell more vehicles from their own Web site and increase the volume of reinsurance products sold with those vehicles. Dealers simply place the myNegotiation icon on their Web site listings, inviting shoppers to negotiate vehicle sales price and trade-in values online. MyNegotiation works with both new and used vehicles.

“By adding our buttons and messaging to the dealer's listing pages, we’ve shown results of nearly a 100% increase in sales lead form submissions – which contain all the information the dealer needs to be able to offer a competitive proposal when they respond to an interested buyer,” said Gerry Booth, managing partner, myNegotiation. “We’re seeing sales conversion rates of 18% to 20% because the buyer can make their purchasing decision instantly online.”

“The myNegotiation lead submission process was particularly attractive to NAC because it focuses on educating buyers regarding reinsurance products – such as service contracts and GAP coverage, and allows them to indicate in the lead submission which reinsurance products they want included in the dealer's proposal,” said Paul Leary, executive vice president, NAC. “This approach to marketing reinsurance products significantly increases the number of buyers actively asking for product inclusion prior to reaching F&I and results in higher sales rates.”

The myNegotiation software/service will be offered on a month-to-month basis. Start up is provided at no cost by the myNegotiation team and NAC, and will require no additional effort from the dealer.