agent Entrepreneur logo
MenuMENU
SearchSEARCH

Mercedes-Benz U.S. Chief Steps Down

October 18, 2011
2 min to read


WASHINGTON — Daimler AG said Monday that the head of Mercedes-Benz USA has been fired effective immediately.


The company didn't offer an explanation for his departure, but said he had "been excused from his duties as CEO."

Ad Loading...


Han Tjan, a Daimler spokesman in New York, said Ernst Lieb "has been relieved of his duties as CEO of Mercedes-Benz USA effective immediately. Daily business operations of MBUSA will be conducted by Herbert Werner — CFO and Vice President Finance, Controlling & IT — until further notice."


Tjan said the company would have no further comment on why Lieb was being removed, reported The Detroit News.


Lieb, 56, has headed the U.S. unit of the German automaker since September 2006.


Lieb was previously president and CEO of then-DaimlerChrysler Australia/Pacific and president and CEO of Mercedes-Benz Canada in 1995.


This month, Mercedes-Benz USA, based in Montvale, N.J., reported its highest ever September sales, selling 23,897 vehicles — a 15.6 percent jump over a year ago.

Ad Loading...


In the first nine months of 2011, Mercedes-Benz has sold 183,711 vehicles — an 11.1 percent increase over the same period last year.


In August, Lieb told reporters he predicted Mercedes-Benz would be the U.S.'s best-selling luxury brand, outselling BMW in 2011. Mercedes-Benz has held about a 5,000-vehicle lead over its German rival.


Lieb said in February the company is spending $1.4 billion to help 300 of its 353 dealerships renovate their facilities. It also brought all its dealers to Germany in April to show them the company's future product plans.


Earlier this month, Lieb was in New Orleans to announce the company's 10-year deal for naming rights for the Superdome, where the New Orleans Saints play. The deal, according to the Times-Picayune, is reportedly worth between $50 million and $60 million.

More Industry

F&Iby Lauren LawrenceFebruary 27, 2026

Price Driving Insurance Churn

Over half of insurance holders ages 18 to 29 reported to be 'somewhat' likely to change providers in the next 90 days, according to CivicScience, which found that interest was lower among older age groups.

Read More →
Industryby Lauren LawrenceFebruary 26, 2026

AI Drives Dealer Website Traffic

Total visits to dealer websites from generative artificial intelligence platforms grew more than 15 times year-over-year, signaling a shift in how many consumers shop for cars online.

Read More →
Industryby Hannah MitchellFebruary 26, 2026

Automakers Tops in Fuel Economy

In the U.S., Honda has the most efficient gas-electrified combo lineup while Tesla beats all automakers in annual EPA ranking as brands built their alternative-fuel offerings.

Read More →
Ad Loading...
F&Iby Lauren LawrenceFebruary 25, 2026

Report Finds Year-End F&I Strength

Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.

Read More →
Industryby Hannah MitchellFebruary 24, 2026

Overall Consumer Confidence Up

Americans’ view of present business conditions, the labor market and family finances, though, are still in the dumps, and if they plan to buy cars, many target used units.

Read More →
Auto Financeby Lauren LawrenceFebruary 23, 2026

Auto Loan Forecast Bucks Market Trend

Auto loan originations rose over 6% year-over-year in the third quarter of 2025, but TransUnion predicts a slight decline in auto loan growth this year, making it an outlier in the company's overall lending forecast.

Read More →
Ad Loading...
F&Iby Hannah MitchellFebruary 23, 2026

Some Auto Brands Cheaper to Insure

A new top 10 list ranks the least expensive for average full insurance coverage on a clean driving record and high driver credit scores.

Read More →
Industryby StaffFebruary 20, 2026

Learn to Manage the Mayhem at Agent Summit

Rob Mancuso – president of Mancuso Automotive – will present a Keynote at the 2026 event.

Read More →
Fixed Opsby Hannah MitchellFebruary 20, 2026

Auto Recalls Sank Last Year

2025 Sedgwick data indicate that the number of vehicles affected fell to its lowest point in more than a decade.

Read More →
Ad Loading...
Industryby Lauren LawrenceFebruary 19, 2026

Affordability Leads Top-Rated List

Edmunds’ editorial team tested 300-plus vehicles to help determine the Top Rated Awards for 2026, and one brand stood out with multiple rankings, including Best of the Best.

Read More →