DALLAS — MediaTrac LLC, an automotive retail marketing company, has selected SEcureData from StoneEagle to provide accurate, comprehensive and timely data from its clients’ dealership management systems (DMS).

Automotive dealers use the DMS according to their individual business practices; consequently, the data format is inconsistent across the market. StoneEagle’s SEcureData solution aggregates and standardizes data from numerous DMS types, and delivers it to applications such as MediaTrac. SEcureData provides MediaTrac with the data necessary to deliver effective customer loyalty programs on behalf of its client dealers.

The LoyaltyTrac customer retention program can automatically filter and market to a dealer’s customers based solely on their past purchase habits. Dealerships are now realizing that building meaningful customer relationships while providing some form of member equity will lead to long-term success. MediaTrac expects to reach the 6 million member plateau before the end of 2009.

“The ability of StoneEagle to retrieve and deliver DMS data is very helpful to MediaTrac,” said Jeff Shenk, director of operations for MediaTrac. “Our goal is to supply dealers with the very best in technology to help improve customer loyalty and we are excited to have StoneEagle as a technology partner.”

“The SEcureData solution is hosted and managed by StoneEagle to provide our clients with the highest levels of security, reliability and scalability,” said Jason Gillette, director of sales and marketing for The StoneEagle Group. “The data processing and quality assurance measures we have implemented, coupled with our ability to tailor a solution around a client’s specific business rules, provides a winning scenario for companies offering software applications to the automotive industry.”