MenuMENU
SearchSEARCH

Lease Deals, Incentives Abundant in April

April 8, 2014
1 min to read


Chicago - As dealerships across the country continue to unload old inventory to make room for new vehicles, lease deals and new-car incentives remain plentiful this month. April brings strong incentives in the crowded mid-sized sedan, compact and mid-sized SUV segments, where dealers and manufacturers are competing heavily for the attention of consumers.


Due, in part, to the overstocked large-vehicle category, manufacturers are expected to offer generous incentives as a means to help move inventory. Significant deals on vehicles in the increasingly popular compact SUV segment, including the 2014 Jeep Cherokee Sport FWD, 2014 BMW X1 xDrive28i, 2014 Buick Enclave and 2014 Honda CR-V 5 Speed Automatic 2WD LX, will continue throughout the month and into May.


"Relatively slow sales pace in the first quarter of 2014 resulted in higher-than-expected inventory levels at many dealers' lots, which can only mean more attractive deals for consumers in April," said Jesse Toprak, chief analyst, Cars.com, an automotive digital marketing company and car shopping site. "Manufacturers will take advantage of the seasonal uptick and warmer weather, which should bring an influx of shoppers to dealerships, by heavily promoting their vehicles. We'll also see continued promotion of low-APR financing incentives and generous leasing offers. Consumers are leasing new vehicles at near-record levels due to special manufacturer promotions featuring low payments, especially in the luxury-vehicle segment."

More Industry

man holding up car keys
Industryby Lauren LawrenceJanuary 9, 2026

2026 Consumer Priorities Revealed

The Global Automotive Consumer Study shows that U.S. car shoppers value in-person dealership visits, crave more affordability, and are still hesitant about EV adoption.

Read More →
Aerial picture of Norway with Tesla logo in top right corner
Industryby Lauren LawrenceJanuary 8, 2026

Norway Auto Sales Almost Entirely Electric

Tesla is the No. 1 selling car brand in the Nordic country and dominates its EV market with a 19% market share. The Model Y is the top-selling vehicle, setting the record for single-car model registrations last year.

Read More →
Protective Life Corporation building
Industryby StaffJanuary 6, 2026

Protective Expands Reach With F&I Acquisition

Protective Life Corp. closed its acquisition of F&I company Portfolio Holding Inc., expanding its Asset Protection Division across the automotive, RV, power sports and marine sectors.

Read More →
Ad Loading...
Industryby Hannah MitchellJanuary 5, 2026

Late-Year Auto Sales Off

Purchases of new and used vehicles were down in December despite several positive market turns for consumers, whose optimism didn’t match their big-ticket spending.

Read More →
lineup of cars
Salesby Lauren LawrenceJanuary 5, 2026

Used-Car Prices Down in December

A Carfax index indicates that prices were higher than December 2024 but had been on a downward trend for the past few months.

Read More →
Split picture. Toyota on left. Lexus on right.
Industryby Lauren LawrenceJanuary 5, 2026

Dealer Survey Shows Increased Optimism

The 2025 Kerrigan Dealer poll reports the first improvement in valuation expectations since 2021, with 24% of dealers expecting an increase this year, up 41%.

Read More →
Ad Loading...
Vintage convertible driving along a desert highway, capturing the freedom and cultural impact of early American car travel.
IndustryJanuary 1, 2026

Driving America Forward

As America turns 250, explore how the automotive industry shaped jobs, culture, innovation, and mobility from Detroit assembly lines to today’s EV era.

Read More →
Industryby Hannah MitchellDecember 26, 2025

2025 Sales Expected Up

The series of sales spikes this year that were inspired by shifting U.S. policies defied the drag of those same changes, according to one early forecast.

Read More →
Industryby Hannah MitchellDecember 24, 2025

Tundras in Tokyo

Toyota said it plans to sell some U.S. made models to its home-country consumers starting next year, despite the vehicles’ large size for a small-car culture.

Read More →
Ad Loading...
Industryby StaffDecember 23, 2025

Black Book: Weekly Market Update

Despite the week's softening conditions, the market analyst said demand for used vehicles showed in competitive bidding for newer units in better condition.

Read More →