agent Entrepreneur logo
MenuMENU
SearchSEARCH

Hyundai Has Big November, Small Inventory

December 2, 2010
1 min to read



SAN DIEGO - Hyundai posted a 45 percent gain in November sales to 40,723 - its best November ever - but its product chief says scant inventories of key models could create customer satisfaction problems.


Mike O’Brien, Hyundai’s vice president of product and corporate planning, told Automotive News that the brand has less than a 20-day supply of the Hyundai Sonata, Tucson and Santa Fe - three of the brand’s best selling-vehicles.

Ad Loading...


“We need to have at least above 30 (days) to have reasonable availability for our customers to find the vehicle they want,” he said at a Hyundai press event here. “So it’s a satisfaction challenge that we need to address.”


For example, even though the new Sonata has been on sale for a full year and 2010 sales will likely hit 200,000 units by year end, Hyundai still only has a 16-day supply.


Hyundai’s plant in Montgomery, Ala., builds the Sonata and recently began producing the new Elantra compact, which is scheduled to go on sale in January.


The plant has an annual capacity of about 400,000 units and has been running nearly full tilt to keep pace with demand for the Sonata. Sales of the Sonata have jumped 65 percent in the first 11 months to more than 180,000.


More Industry

F&Iby Lauren LawrenceFebruary 27, 2026

Price Driving Insurance Churn

Over half of insurance holders ages 18 to 29 reported to be 'somewhat' likely to change providers in the next 90 days, according to CivicScience, which found that interest was lower among older age groups.

Read More →
Industryby Lauren LawrenceFebruary 26, 2026

AI Drives Dealer Website Traffic

Total visits to dealer websites from generative artificial intelligence platforms grew more than 15 times year-over-year, signaling a shift in how many consumers shop for cars online.

Read More →
Industryby Hannah MitchellFebruary 26, 2026

Automakers Tops in Fuel Economy

In the U.S., Honda has the most efficient gas-electrified combo lineup while Tesla beats all automakers in annual EPA ranking as brands built their alternative-fuel offerings.

Read More →
Ad Loading...
F&Iby Lauren LawrenceFebruary 25, 2026

Report Finds Year-End F&I Strength

Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.

Read More →
Industryby Hannah MitchellFebruary 24, 2026

Overall Consumer Confidence Up

Americans’ view of present business conditions, the labor market and family finances, though, are still in the dumps, and if they plan to buy cars, many target used units.

Read More →
Auto Financeby Lauren LawrenceFebruary 23, 2026

Auto Loan Forecast Bucks Market Trend

Auto loan originations rose over 6% year-over-year in the third quarter of 2025, but TransUnion predicts a slight decline in auto loan growth this year, making it an outlier in the company's overall lending forecast.

Read More →
Ad Loading...
F&Iby Hannah MitchellFebruary 23, 2026

Some Auto Brands Cheaper to Insure

A new top 10 list ranks the least expensive for average full insurance coverage on a clean driving record and high driver credit scores.

Read More →
Industryby StaffFebruary 20, 2026

Learn to Manage the Mayhem at Agent Summit

Rob Mancuso – president of Mancuso Automotive – will present a Keynote at the 2026 event.

Read More →
Fixed Opsby Hannah MitchellFebruary 20, 2026

Auto Recalls Sank Last Year

2025 Sedgwick data indicate that the number of vehicles affected fell to its lowest point in more than a decade.

Read More →
Ad Loading...
Industryby Lauren LawrenceFebruary 19, 2026

Affordability Leads Top-Rated List

Edmunds’ editorial team tested 300-plus vehicles to help determine the Top Rated Awards for 2026, and one brand stood out with multiple rankings, including Best of the Best.

Read More →