IRVING, Texas – Sean M. Hicks and Richard F. (Rick) Gavino launched New Leaf Service Contracts LLC. With more than 50 years of combined executive experience in the retail consumer electronics and extended service contract industries, Hicks and Gavino created a dealer-centric formula built around customized service contract programs. Currently, New Leaf offers service contract coverage on automotive components, consumer electronics, fitness equipment, jewelry, musical instruments, optics & eyewear, furniture, medical, home & garden equipment.

“Dominated by a handful of vertically integrated insurance/administration companies, the service contract market has been consolidating for years,” said Rick Gavino, New Leaf’s president and chief operating officer “At New Leaf, we’ve created a range of innovative programs that address the changing market by focusing on the driving force of the industry – the retailer.”

“The New Leaf program empowers dealers with a variety of customized service contract products combined with state-of-the-art technology platforms. We have specially designed these programs to increase the retailer’s bottom-line profits, while adhering to our philosophy of giving the consumers the service they believe they paid for,” Gavino said.

“We don’t believe in a one-size-fits-all service contract business model,” said Hicks, the company’s chief executive officer. “The biggest benefit of working with New Leaf is that we listen to our clients and then work to develop unique programs tailored to their specific needs. This dealer-centric strategy reinforces the loyalty and value of the retailer’s brand to their customers.”