TIMONIUM, Md. — Information technology (IT) services provider Helion Automotive Technologies today announced the recent addition of Tracey Reyes as its new director of marketing. She brings more than 20 years professional experience in marketing, advertising, events, branding and strategy to the position.

Reyes, whose career includes 10 years in the automotive industry, will oversee the development and implementation of strategies designed to increase awareness of Helion’s services.

“Tracey brings a wealth of marketing knowledge to this position and I’m excited to have her energy, expertise and guidance for achieving our vision for the future,” said Erik Nachbahr, founder and president of Helion Automotive Technologies.

Reyes previously served as a marketing director for Digital Air Strike and marketing manager for Dealertrack. She’s also served as director of marketing for Paypro Corp. and assistant marketing manager with First Data Merchant Services.

“Helion’s unique service offerings are one of the best kept secrets in the automotive industry, and I look forward to changing that narrative,” said Reyes. “The main challenge lies in educating auto dealers about how IT services should be viewed as an investment that can help them grow and reach their business objectives, versus an expense to be contained.”

Helion’s service offerings include end-to-end management of hardware infrastructure, software applications support, help desk support, data and cybersecurity solutions, communications and more. For more, visit www.heliontechnologies.com.