agent Entrepreneur logo
MenuMENU
SearchSEARCH

Ford's June Sales Gain on Small Cars

July 1, 2011
3 min to read


DETROIT - Ford Motor Co.'s June sales outpaced the industry's gains on strong sales of small cars and a slight rebound in pickup sales.


Despite falling gasoline prices, the supply of the Fiesta subcompact and the Focus compact remains tight because of "exceptional demand," said Ken Czubay, Ford's vice president of U.S. marketing, sales and service.

Ad Loading...


Ford's new Fiesta subcompact and redesigned 2012 Focus compact combined for 26,920 in June sales, up 66 percent from the year-earlier period, reported Automotive News.


George Pipas, Ford's top sales analyst, said both cars ended the month at about a 30-day supply.


Ford enters the second half of 2011 with "cautious optimism," Czubay said.


"We have a lot of momentum on showroom floors," he said. "But we're watching closely the U.S. economy. The economic data is mixed. Our data suggests that many owners are delaying purchases until the Ford model they want becomes available."


In June, Ford Motor sold 193,415 units, up 10 percent from the year-earlier period, but the results trailed the advances at Chrysler and GM.

Ad Loading...


The industry finished the month up 7 percent.


For the first six months, Ford Motor sold 1.1 million vehicles, up 9 percent. The industry finished the first half up 13 percent.


In June, Ford sold 49,618 F-series pickups, a 7 percent improvement over the year-earlier period.


"That 49,000 -- almost 50,000 -- is one of our highest sales months for the F series in the past three years," Pipas said.


The pickup truck segment made up 9 percent of U.S. retail sales in April and 10 percent in May, Pipas said. It's now just above 11 percent, he said.

Ad Loading...


Ford has about a 79-day supply of pickups, Pipas said.


Said Czubay: "The dealers would just as soon keep it at that level."


"It's good for their business," he said, "as long as we can keep a steady flow, which you've got to do to keep selling 50,000 pickups a month, and we're right on line to keep doing that."


Demand spiked for F-series pickups fitted with the direct-injection turbocharged V-6 EcoBoost engine.


"In May and June, the V-6 outsold the V-8s," Czubay said of pickup sales. "It's the first time since the mid-'80s that that happened."

Ad Loading...


Among F-series pickup sales, 44 percent were powered by V-8s, 41 percent had Ford's 3.5-liter EcoBoost V-6s and 15 percent had 3.7-liter V-6s.


Czubay said sales of the redesigned 2011 Explorer crossover have been a "first half surprise to us."


Through June, Ford's sold 65,823 Explorers, more than double sales in the year-earlier period. In all of 2010, Ford sold 60,687 Explorers.


Czubay said more than 40 percent of the Explorers sold in the first half have been higher-trim models.


Ford has 426,000 vehicles at dealerships or in transit, Pipas said. Of those, 317,000 are trucks and 109,000 are cars and crossovers. The total gives Ford a 57-day supply. Ford ended May with a 52-day supply.

More Industry

F&Iby Lauren LawrenceFebruary 27, 2026

Price Driving Insurance Churn

Over half of insurance holders ages 18 to 29 reported to be 'somewhat' likely to change providers in the next 90 days, according to CivicScience, which found that interest was lower among older age groups.

Read More →
Industryby Lauren LawrenceFebruary 26, 2026

AI Drives Dealer Website Traffic

Total visits to dealer websites from generative artificial intelligence platforms grew more than 15 times year-over-year, signaling a shift in how many consumers shop for cars online.

Read More →
Industryby Hannah MitchellFebruary 26, 2026

Automakers Tops in Fuel Economy

In the U.S., Honda has the most efficient gas-electrified combo lineup while Tesla beats all automakers in annual EPA ranking as brands built their alternative-fuel offerings.

Read More →
Ad Loading...
F&Iby Lauren LawrenceFebruary 25, 2026

Report Finds Year-End F&I Strength

Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.

Read More →
Industryby Hannah MitchellFebruary 24, 2026

Overall Consumer Confidence Up

Americans’ view of present business conditions, the labor market and family finances, though, are still in the dumps, and if they plan to buy cars, many target used units.

Read More →
Auto Financeby Lauren LawrenceFebruary 23, 2026

Auto Loan Forecast Bucks Market Trend

Auto loan originations rose over 6% year-over-year in the third quarter of 2025, but TransUnion predicts a slight decline in auto loan growth this year, making it an outlier in the company's overall lending forecast.

Read More →
Ad Loading...
F&Iby Hannah MitchellFebruary 23, 2026

Some Auto Brands Cheaper to Insure

A new top 10 list ranks the least expensive for average full insurance coverage on a clean driving record and high driver credit scores.

Read More →
Industryby StaffFebruary 20, 2026

Learn to Manage the Mayhem at Agent Summit

Rob Mancuso – president of Mancuso Automotive – will present a Keynote at the 2026 event.

Read More →
Fixed Opsby Hannah MitchellFebruary 20, 2026

Auto Recalls Sank Last Year

2025 Sedgwick data indicate that the number of vehicles affected fell to its lowest point in more than a decade.

Read More →
Ad Loading...
Industryby Lauren LawrenceFebruary 19, 2026

Affordability Leads Top-Rated List

Edmunds’ editorial team tested 300-plus vehicles to help determine the Top Rated Awards for 2026, and one brand stood out with multiple rankings, including Best of the Best.

Read More →