agent Entrepreneur logo
MenuMENU
SearchSEARCH

Ford to Drop Ranger Pickup from U.S. Lineup after 2011

September 21, 2010
1 min to read


Ford Motor Co., as expected, is dropping the Ranger compact pickup from its U.S. lineup after the 2011 model year, Automotive News reported.


Ford is consolidating its global pickup truck platforms from three to two with the introduction of an all-new Ranger to be sold outside North America next year.

Ad Loading...


The new Ranger will be unveiled at the Sydney auto show in Australia next month.


Demand for compact pickups has been shrinking in the United States. Ford spokesman Mark Schirmer said the automaker decided several years ago to invest in and market a wider range of F-150 pickups, including V-6 versions.


The new Ranger is also closer in size to the current F-150 sold in the United States.


The compact Ranger debuted in the United States in 1982 and later spawned the Explorer SUV.


Ranger demand peaked in 1999 at about 348,000 trucks, but sales dropped to 55,600 last year.

Ad Loading...


Ford previously announced plans to close the St. Paul, Minn., plant where the Ranger is assembled but never confirmed whether the Ranger would be continued.


The Ranger also has been popular with fleet customers, and Shirmer said Ford hopes to convince some users to consider the Ford Transit Connect van when the small pickup is discontinued.

More Industry

F&Iby Lauren LawrenceFebruary 27, 2026

Price Driving Insurance Churn

Over half of insurance holders ages 18 to 29 reported to be 'somewhat' likely to change providers in the next 90 days, according to CivicScience, which found that interest was lower among older age groups.

Read More →
Industryby Lauren LawrenceFebruary 26, 2026

AI Drives Dealer Website Traffic

Total visits to dealer websites from generative artificial intelligence platforms grew more than 15 times year-over-year, signaling a shift in how many consumers shop for cars online.

Read More →
Industryby Hannah MitchellFebruary 26, 2026

Automakers Tops in Fuel Economy

In the U.S., Honda has the most efficient gas-electrified combo lineup while Tesla beats all automakers in annual EPA ranking as brands built their alternative-fuel offerings.

Read More →
Ad Loading...
F&Iby Lauren LawrenceFebruary 25, 2026

Report Finds Year-End F&I Strength

Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.

Read More →
Industryby Hannah MitchellFebruary 24, 2026

Overall Consumer Confidence Up

Americans’ view of present business conditions, the labor market and family finances, though, are still in the dumps, and if they plan to buy cars, many target used units.

Read More →
Auto Financeby Lauren LawrenceFebruary 23, 2026

Auto Loan Forecast Bucks Market Trend

Auto loan originations rose over 6% year-over-year in the third quarter of 2025, but TransUnion predicts a slight decline in auto loan growth this year, making it an outlier in the company's overall lending forecast.

Read More →
Ad Loading...
F&Iby Hannah MitchellFebruary 23, 2026

Some Auto Brands Cheaper to Insure

A new top 10 list ranks the least expensive for average full insurance coverage on a clean driving record and high driver credit scores.

Read More →
Industryby StaffFebruary 20, 2026

Learn to Manage the Mayhem at Agent Summit

Rob Mancuso – president of Mancuso Automotive – will present a Keynote at the 2026 event.

Read More →
Fixed Opsby Hannah MitchellFebruary 20, 2026

Auto Recalls Sank Last Year

2025 Sedgwick data indicate that the number of vehicles affected fell to its lowest point in more than a decade.

Read More →
Ad Loading...
Industryby Lauren LawrenceFebruary 19, 2026

Affordability Leads Top-Rated List

Edmunds’ editorial team tested 300-plus vehicles to help determine the Top Rated Awards for 2026, and one brand stood out with multiple rankings, including Best of the Best.

Read More →