First US Warranty President and COO Brent Marston announced the nationwide launch of the company providing customized finance-and-insurance programs, administration and training to the automotive industry.

The Naples, Fla.-based firm's program offerings include vehicle service contracts, limited warranties, gap insurance, prepaid maintenance, tire-and-wheel protection, appearance protection, dent-and-ding protection, key replacement, windshield protection, bundle programs, excess wear and tear, theft deterrents, and virtual F&I offerings.

“First US Warranty is dedicated to driving innovation, enhancing customer experiences and positioning the company as a leader in finance and insurance,” Marston said. “With strategic vision and deep industry knowledge, we are poised to lead First US Warranty to new heights of success.”

Marston brings two decades of automotive industry expertise in retail and with a major F&I provider. He also has experience launching a startup third-party administrator.