HOUSTON — Marketing Firm ByReputation has launched a new service designed to help repair shops market their services through organic search engine optimization, local search directories and content marketing. Dealers can also take advantage of the service.

Using the service’s search engine optimization, which identifies search trends for keywords and phrases, auto shops are able to increase their site’s rank on search engines like Google, Yahoo and Bing. A search engine specialist also is provided to ensure clients are placed at the highest order into the search algorithm.

The service also takes advantage of local search directories such as Yahoo Local, Yelp, Yellowbook, and the Superpages. The service also helps with content marketing, helping clients create and maintain blogs to connect repair shops with potential customers.