Sunnyvale, Calif. – Digital Air Strike, an automotive social media, online reputation and lead-response company, launched its Microsoft Windows 8.1 app, now available for use on Microsoft Surface tablets and all Windows 8.1 devices. The app is the first of its kind for the Windows 8.1 platform, and was created specifically for automobile dealers looking to better manage their social footprint and online presence.

It was built as a native app leveraging the Windows 8.1 platform, and it is able to deliver an at-a-glance view of all social and review activities for a dealership. Features including the ability to see survey statistics on an individual employee level, and information immediately on the first screen without the need to click through multiple screens.

“We are very pleased with the Microsoft Windows 8.1 platform and our dealers benefit from the new app by managing their social media and online reputation in real-time, right down to the employee level,” said Alexi Venneri, co-founder and CEO.

Other product features include:

• Breaking News – Real-time alerts keep dealers updated on social media and review site trends and changes.

• Recent Activity – Alerts and tracking for all recent social media activity is available for quick reference to better understand prospect and customer social engagement.

• Online Reviews – Dealers are alerted to all online reviews and can take action to respond to customers instantly, increasing customer satisfaction and engagement. The app monitors and proactively manages over 20 review sites including the top five auto review sites: Cars.com, Edmunds, Google+ Local, Yelp and Yahoo! Local.

• Survey Stats – Dealers have the ability to survey sales and service customers daily to get instant feedback. This information is incredibly helpful to improve operations and respond to customers by phone, text or email, right from the app.

The Digital Air Strike social media app is also available for iPhone, iPad and Android devices. The app is available at no cost for all social media clients of Digital Air Strike.