ST. LOUIS — Dent Wizard International has introduced Ding Shield Drive, an appearance service plan sold through dealership service drives and body shops that is designed to protect customers’ investments and enhance customer loyalty. The Ding Shield Drive service plan covers pre-existing dents, reports F&I and Showroom Magazine.

Ding Shield Drive’s coverage includes repairs for up to three pre-existing dings on vehicles up to five years old; unlimited PDR coverage for up to 84 months; unlimited number of dents and dings removed over the life of the contract without ever having to file an auto insurance claim or pay a deductible; one day rental coverage; plus, additional hail coverage over life of the contract.

“Selling a service plan like this opens up a whole new revenue opportunity for dealer service drives and body shops,” said Aaron Cooper, Dent Wizard’s national director of F&I. “The fact that it covers pre-existing dents makes it much easier to sell than competing service plans.”