Lake Success, N.Y. — Dealertrack’s DMS Customer Relationship Management (CRM) solution has been certified by Hyundai, who joins a growing list of vehicle manufacturers who have tested and approved the use of the Dealertrack solution.

The Dealertrack CRM solution, which is an option available on Dealertrack DMS, will allow Hyundai dealers to more effectively and efficiently manage and leverage customer information directly from their Dealertrack DMS. Hyundai is the 19th OEM to certify Dealertrack’s CRM as an approved option for maximizing lead generation using Dealertrack’s DMS.

“With this certification, Hyundai dealers using Dealertrack DMS have a proven tool for helping cultivate customer loyalty that can be turned into bottom-line results,” said Sharon Kitzman, vice president and general manager of Dealer Management Solutions at Dealertrack. “From prospecting to customer retention, the Dealertrack CRM helps dealers and OEMs, such as Hyundai, convert their existing customer data into vehicle, parts and service sales.”

In addition to Hyundai, Dealertrack DMS CRM Solution has been certified by the following OEMs:

• Acura

• Audi

• BMW

• Chrysler

• Ford Direct

• General Motors

• Gulf States and South East Toyota

• Honda

• Infiniti

• Jaguar

• Land Rover

• Lexus

• Mazda

• Mitsubishi

• Nissan

• Toyota

• Volkswagen