agent Entrepreneur logo
MenuMENU
SearchSEARCH

Chip Shortage Seen in Auto Industry

Analyst’s report shows chip makers for advanced systems have prioritized fast-growing and more lucrative artificial-intelligence customers, forcing automakers to pivot quickly.

January 27, 2026
Chip Shortage Seen in Auto Industry

Anticipated chip undersupply would most affect advanced driver-assistance and autonomous driving systems and cockpit systems that rely heavily on computations, especially in higher-end models.

Credit:

Pexels/Salah Özil

2 min to read


The fast-growing development and use of artificial intelligence is poised to bring another chip shortage to the automotive industry after it had put pandemic-era deficits behind it.

A recent report by S&P Global predicts the industry will experience scarcity of dynamic random access memory, or DRAM, chips this year. Though the data analyst said the shortfall shouldn’t rival that of the Covid period, it’s likely to exceed problems seen during last year’s Nexperia disruptions.

Ad Loading...

S&P said the anticipated undersupply would most affect advanced driver-assistance and autonomous driving systems and cockpit systems that rely heavily on computations, which also underpin AI. DRAM makers have shifted more capacity toward high bandwidth memory for AI centers, whose demand and profitability greatly outweigh automotive uses, S&P reported.

Chip shortages can have dramatic effects on the supply of new vehicles. Pandemic-era chip deficits cut automotive production by more than 10 million units in 2021 alone, S&P said. 

Last fall, a smaller disruption occurred during a dispute between chip supplier Nexperia and its partially state-owned Chinese parent during which the Dutch government temporarily took control of the company. Some automakers, including Honda and some Europe-based brands, experienced chip shortages.

Demand for AI after the release of the ChatGPT chatbot in late 2022 has driven increasing development of data centers and the chips that support them.

“DRAM manufacturers did not foresee this explosion in demand, and there is now a deficit of capacity for DRAM wafer fabrication,” S&P said. “While new investments in capacity have surged since 2023, is still takes years to build a new wafer fab.”

Ad Loading...

DRAM makers are also phasing out older chip technologies still commonly used for automotive applications by the end of next year, though autos, especially high-end models, are increasingly reliant on DRAM chips. Automakers will therefore need to redesign chip-reliant systems, the analyst reported.

“This shift has already sparked panic among OEMs and tier 1 suppliers, reminiscent of the rush to secure components during the 2021 crisis,” said S&P, which recommended automakers build “buffer” chip supplies, though that would offer “limited long-term relief.”

Meanwhile, automakers that pay more to match prices DRAM makers get from the AI industry should be able to get enough supply for their needs. In the case of new supply contracts, DRAM prices could be up 70% to 100% year-over-year in 2026.

S&P expects the auto industry will be able to swallow increased costs, but, “We could also see some anecdotal disruption to car production triggered mostly by panic buying however. Indeed the DRAM shelves are currently being emptied and an artificial shortage may occur.”

LEARN MORE: Auto Software Collaboration Grows

 

 

More Industry

F&Iby Lauren LawrenceFebruary 27, 2026

Price Driving Insurance Churn

Over half of insurance holders ages 18 to 29 reported to be 'somewhat' likely to change providers in the next 90 days, according to CivicScience, which found that interest was lower among older age groups.

Read More →
Industryby Lauren LawrenceFebruary 26, 2026

AI Drives Dealer Website Traffic

Total visits to dealer websites from generative artificial intelligence platforms grew more than 15 times year-over-year, signaling a shift in how many consumers shop for cars online.

Read More →
Industryby Hannah MitchellFebruary 26, 2026

Automakers Tops in Fuel Economy

In the U.S., Honda has the most efficient gas-electrified combo lineup while Tesla beats all automakers in annual EPA ranking as brands built their alternative-fuel offerings.

Read More →
Ad Loading...
F&Iby Lauren LawrenceFebruary 25, 2026

Report Finds Year-End F&I Strength

Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.

Read More →
Industryby Hannah MitchellFebruary 24, 2026

Overall Consumer Confidence Up

Americans’ view of present business conditions, the labor market and family finances, though, are still in the dumps, and if they plan to buy cars, many target used units.

Read More →
Auto Financeby Lauren LawrenceFebruary 23, 2026

Auto Loan Forecast Bucks Market Trend

Auto loan originations rose over 6% year-over-year in the third quarter of 2025, but TransUnion predicts a slight decline in auto loan growth this year, making it an outlier in the company's overall lending forecast.

Read More →
Ad Loading...
F&Iby Hannah MitchellFebruary 23, 2026

Some Auto Brands Cheaper to Insure

A new top 10 list ranks the least expensive for average full insurance coverage on a clean driving record and high driver credit scores.

Read More →
Industryby StaffFebruary 20, 2026

Learn to Manage the Mayhem at Agent Summit

Rob Mancuso – president of Mancuso Automotive – will present a Keynote at the 2026 event.

Read More →
Fixed Opsby Hannah MitchellFebruary 20, 2026

Auto Recalls Sank Last Year

2025 Sedgwick data indicate that the number of vehicles affected fell to its lowest point in more than a decade.

Read More →
Ad Loading...
Industryby Lauren LawrenceFebruary 19, 2026

Affordability Leads Top-Rated List

Edmunds’ editorial team tested 300-plus vehicles to help determine the Top Rated Awards for 2026, and one brand stood out with multiple rankings, including Best of the Best.

Read More →