agent Entrepreneur logo
MenuMENU
SearchSEARCH

BMW Raises Prices on Redesigned 3 Series By Less Than 1 Percent

November 23, 2011
2 min to read


BMW of North America will raise prices by less than 1 percent on its top-selling car, the 3-series sedan, when a redesigned version goes on sale in February.


The 2012 328i sedan will start at $35,795, up $320 from the model it replaces, and the 335i will go up $370 to $43,295, the automaker said today. Both prices include an $895 destination charge, reported Automotive News.

Ad Loading...


BMW said the cars will have more equipment than the models they replace, including a 6.5-inch central display with its traditional iDrive controller for audio, climate and other settings. The cars will also have a USB/iPod interface, an eight-speed automatic transmission, a start/stop function and brake-energy regeneration.


The redesigned versions may give the automaker a boost next year in what could be a bid to retain the title of top-selling luxury brand in the United States. Through October, BMW led Mercedes (excluding Sprinter vans) by about 7,000 sales and had more than a 45,000-unit lead over earthquake-hampered Lexus, the perennial No. 1.


Last year BMW sold 100,910 3-series cars in the United States, significantly beating the second-biggest seller in the compact luxury sedan segment, the Mercedes-Benz C class (58,785) and the Infiniti G (58,143). Through October, BMW sold 78,314 3-series cars.


The 328i sedan will have a new 2.0-liter twin-turbo four-cylinder engine, and the 335i will continue to feature BMW's twin-turbo 3.0-liter inline six-cylinder powerplant. Both engines are gasoline; a diesel will be added later.


For the first time, the 3 series will be offered in three trim and equipment levels: sport, luxury and modern.

Ad Loading...


The 2012 3-series sedan will make its U.S. debut at the Detroit auto show in January.

More Industry

F&Iby Lauren LawrenceFebruary 27, 2026

Price Driving Insurance Churn

Over half of insurance holders ages 18 to 29 reported to be 'somewhat' likely to change providers in the next 90 days, according to CivicScience, which found that interest was lower among older age groups.

Read More →
Industryby Lauren LawrenceFebruary 26, 2026

AI Drives Dealer Website Traffic

Total visits to dealer websites from generative artificial intelligence platforms grew more than 15 times year-over-year, signaling a shift in how many consumers shop for cars online.

Read More →
Industryby Hannah MitchellFebruary 26, 2026

Automakers Tops in Fuel Economy

In the U.S., Honda has the most efficient gas-electrified combo lineup while Tesla beats all automakers in annual EPA ranking as brands built their alternative-fuel offerings.

Read More →
Ad Loading...
F&Iby Lauren LawrenceFebruary 25, 2026

Report Finds Year-End F&I Strength

Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.

Read More →
Industryby Hannah MitchellFebruary 24, 2026

Overall Consumer Confidence Up

Americans’ view of present business conditions, the labor market and family finances, though, are still in the dumps, and if they plan to buy cars, many target used units.

Read More →
Auto Financeby Lauren LawrenceFebruary 23, 2026

Auto Loan Forecast Bucks Market Trend

Auto loan originations rose over 6% year-over-year in the third quarter of 2025, but TransUnion predicts a slight decline in auto loan growth this year, making it an outlier in the company's overall lending forecast.

Read More →
Ad Loading...
F&Iby Hannah MitchellFebruary 23, 2026

Some Auto Brands Cheaper to Insure

A new top 10 list ranks the least expensive for average full insurance coverage on a clean driving record and high driver credit scores.

Read More →
Industryby StaffFebruary 20, 2026

Learn to Manage the Mayhem at Agent Summit

Rob Mancuso – president of Mancuso Automotive – will present a Keynote at the 2026 event.

Read More →
Fixed Opsby Hannah MitchellFebruary 20, 2026

Auto Recalls Sank Last Year

2025 Sedgwick data indicate that the number of vehicles affected fell to its lowest point in more than a decade.

Read More →
Ad Loading...
Industryby Lauren LawrenceFebruary 19, 2026

Affordability Leads Top-Rated List

Edmunds’ editorial team tested 300-plus vehicles to help determine the Top Rated Awards for 2026, and one brand stood out with multiple rankings, including Best of the Best.

Read More →