Auto dealers still prefer to work with big banks, a J.D. Power satisfaction poll found.
The survey, conducted in the spring and drawing more than 5,000 responses from dealer F&I office staff, showed the greatest satisfaction in national banks with a score of 780 versus 713 for regional banks, though the latter improved.
The study evaluated the captive premium-prime; captive mass market-prime; noncaptive national-prime; noncaptive regional-prime and noncaptive-subprime segments.
It’s the third straight year of superior results for the national companies, and smaller institutions trailed in all metrics evaluated, “an indication that progress is not happening quickly enough to shift dealer preferences or behaviors,” the report says.
“National banks continue to demonstrate the resilience and adaptability that set them apart in today’s economic climate,” said Patrick Roosenberg, J.D. Power’s director of automotive finance intelligence.
“If regional banks want to stay competitive, they must clearly differentiate their value proposition and show dealers how their services are superior in meeting their needs. Without that, they risk losing relevance—and market share.”
Rankings based on survey results are:
Captive Premium-Prime
Maserati Capital USA highest in overall dealer satisfaction with a score of 927
Porsche Financial Services – 879
Jaguar Land Rover Financial Group - 874
Captive Mass-Market-Prime
Southeast Toyota Finance ranks highest in overall dealer satisfaction for a third straight year at 874
Subaru Motors Finance – 866
Honda Financial Services - 775
Noncaptive National-Prime
TD Auto Finance ranks highest in overall dealer satisfaction for a sixth consecutive year at 864
Ally Financial - 847
Chase Automotive Finance - 820
Noncaptive Regional-Prime
Huntington National Bank ranks highest in overall dealer satisfaction for a third straight year at 759
Santander Auto Finance – 736
M&T Bank - 726
Noncaptive Subprime
Ally Financial ranks highest in overall dealer satisfaction for a fifth consecutive year at 835
Capital One Auto Finance – 807
Chase Auto -773
