agent Entrepreneur logo
MenuMENU
SearchSEARCH

Americans Far From Fully Confident About Fully Automated Cars

Survey finds slight upward shift in readiness, but consumer acceptance of the technology is essentially flat after accidents, data compromises.

October 23, 2024
Americans Far From Fully Confident About Fully Automated Cars

The vast majority of survey respondents, or 83%, said they’d require more reassurance of its safety via statistics before they’d try it.

Credit:

Pexels/Esmihel Muhammad

2 min to read


Consumers, still wary of fully automated vehicles, are showing very slight positive movement in their view of the technology.

After consumer confidence in such vehicles fell two straight years, an annual J.D. Power survey shows a two-point increase in automated vehicle readiness to a still-low 39 on a 100-point scale.

Ad Loading...

The survey of 3,000 U.S. vehicle owners was conducted in August.

J.D. Power observed that the shift in direction, though, still reflects a general population with lackluster confidence in the technology, which has stirred wariness due to news of accidents that happened while vehicles were driving themselves, among other incidents.

The vast majority of survey respondents, or 83%, said they’d require more reassurance of its safety via statistics before they’d try it, while 86% said they’d require the ability to take control of an automated vehicle if circumstances called for it.

“Repeated and consistent reporting of safety findings over time—with independent oversight—will aid acceptance. Furthermore, addressing persistent concerns regarding insurance costs and data privacy also are paramount,” said Lisa Boor, J.D. Power senior manager of auto benchmarking and mobility development.

Physical safety isn’t consumers' only concern, either. Eighty percent of respondents said they were wary of the potential for hackers to interfere with an automated vehicle, and 64% said they worry their data wouldn’t be secure, so much so that 40% said the automaker’s data-protection policy would be a major consideration in their next vehicle purchase.

Ad Loading...

“Data security and transparency regarding data use are becoming increasingly important as a foundation for building trust in technology and connected digital solutions. Trust is built over time but can be quickly eroded,” said Bryan Reimer, a research scientist at the Massachusetts Institute of Technology’s Center for Transportation and Logistics in J.D. Power’s press release on the survey findings. “The news media's attention to a recent failure by one automotive manufacturer to safeguard drivers’ privacy is likely provoking anxiety among automotive consumers.”

In a related vehicle-automation finding, the survey found that for safety purposes, 39% of parents of teen drivers want active driver-assistance systems, or ADAS, in the vehicles the kids drive.

DIG DEEPER: Partial Automation Doesn't Add to Safety

More Industry

F&Iby Lauren LawrenceFebruary 27, 2026

Price Driving Insurance Churn

Over half of insurance holders ages 18 to 29 reported to be 'somewhat' likely to change providers in the next 90 days, according to CivicScience, which found that interest was lower among older age groups.

Read More →
Industryby Lauren LawrenceFebruary 26, 2026

AI Drives Dealer Website Traffic

Total visits to dealer websites from generative artificial intelligence platforms grew more than 15 times year-over-year, signaling a shift in how many consumers shop for cars online.

Read More →
Industryby Hannah MitchellFebruary 26, 2026

Automakers Tops in Fuel Economy

In the U.S., Honda has the most efficient gas-electrified combo lineup while Tesla beats all automakers in annual EPA ranking as brands built their alternative-fuel offerings.

Read More →
Ad Loading...
F&Iby Lauren LawrenceFebruary 25, 2026

Report Finds Year-End F&I Strength

Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.

Read More →
Industryby Hannah MitchellFebruary 24, 2026

Overall Consumer Confidence Up

Americans’ view of present business conditions, the labor market and family finances, though, are still in the dumps, and if they plan to buy cars, many target used units.

Read More →
Auto Financeby Lauren LawrenceFebruary 23, 2026

Auto Loan Forecast Bucks Market Trend

Auto loan originations rose over 6% year-over-year in the third quarter of 2025, but TransUnion predicts a slight decline in auto loan growth this year, making it an outlier in the company's overall lending forecast.

Read More →
Ad Loading...
F&Iby Hannah MitchellFebruary 23, 2026

Some Auto Brands Cheaper to Insure

A new top 10 list ranks the least expensive for average full insurance coverage on a clean driving record and high driver credit scores.

Read More →
Industryby StaffFebruary 20, 2026

Learn to Manage the Mayhem at Agent Summit

Rob Mancuso – president of Mancuso Automotive – will present a Keynote at the 2026 event.

Read More →
Fixed Opsby Hannah MitchellFebruary 20, 2026

Auto Recalls Sank Last Year

2025 Sedgwick data indicate that the number of vehicles affected fell to its lowest point in more than a decade.

Read More →
Ad Loading...
Industryby Lauren LawrenceFebruary 19, 2026

Affordability Leads Top-Rated List

Edmunds’ editorial team tested 300-plus vehicles to help determine the Top Rated Awards for 2026, and one brand stood out with multiple rankings, including Best of the Best.

Read More →