Detroit — Ally Financial’s latest advertising campaign for its U.S. automotive business features dealers sharing stories of business and civic accomplishments while noting how Ally helped them achieve success.

“Ally. It’s more than our name, it’s our promise,” is the company’s new theme. In the ads, Ally’s expertise in the auto industry is demonstrated through examples of how the company’s leaders and employees support dealers in selling more vehicles and improving their F&I effectiveness.

“We believe this campaign reflects our efforts to deliver real value that helps dealers build their brands," said Andrea Riley, chief marketing officer for Dealer Financial Services at Ally. “Our name is our promise in the marketplace, and this campaign and approach is just another example of how Ally delivers on that promise."

The campaign will span print and digital channels, and was developed with advertising agency Duffey Petrosky of Farmington Hills, Mich.