SAN JOSE, Calif. — A1 Software Group announced its new dealership CRM, Selly, a mobile focused, lightweight CRM for automotive sales. Selly is designed for small to medium sized dealerships and was initially distributed as a mobile app.

“The majority of vendors have built complicated systems that have been selling for years with minimal updates and modernization,” said Zach Klempf, CEO of A1 Software Group. “Selly for Automotive will have a simple SaaS pricing structure at a fraction of the cost of other dealership CRM tools.”

Selly automates much of the data entry process by using social media integration and is accessible through the cloud or offline. Because of the mobile nature of the software, the CRM can be used while out in the lot. It is also localized in nine different languages to cater to bilingual sales reps.

A1 is currently looking for small and medium sized dealerships to participate in the beta test for Selly. In order to participate in the program, visit SellyDealer.com.