Rick McCormick

Columnist

Rick McCormick is the national account development manager for Reahard & Associates, which provides customized F&I training for dealerships throughout the U.S. and Canada. He has more than 20 years of auto retail and finance experience. Contact him at rick.mccormick@bobit.com.

F&I Success•by Rick McCormick•April 4, 2019

No Strategy? It’s Time to ACT!

Top trainer relies on the ACT system — for assess, coach, and target — when an F&I manager is struggling to meet expectations and needs a path to higher production and income.

F&I Success•by Rick McCormick•March 5, 2019

F&I Success: Lead Your Dealers to Optimum Health

Top agents know F&I profits alone can’t guarantee long-term dealership success. Improve your clients’ financial and corporate health by setting a new ‘GOAL’ for their business offices.

F&I Success•by Rick McCormick•February 6, 2019

Is the F&I Office Tone Deaf?

Agents know similarly trained and equipped F&I managers can produce at dramatically different levels. Top trainer explains why that is and how a few proven steps can change the tone of the F&I presentation to the benefit of the customer, the dealership, and your agency.

F&I Success•by Rick McCormick•January 7, 2019

Make It Count

Proactive agents look forward to the start of every new year as an opportunity to address the challenges and opportunities that drive or threaten an agency’s success — and that of its dealer clients.

F&I Success•by Rick McCormick•December 10, 2018

Your Agency Can Influence the F&I Process

Agents are using checklists and deal audits to reinforce F&I training and ensure every customer has the information they need to make the right decisions for their investment.