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Survey finds cost is also becoming more important in the premium segment in an inflated market.
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Top five brands steady, but Cadillac moved up to the top 10 spot in NADA's biannual survey.
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Genesis, Kia, and Hyundai lead J.D. Power’s Initial Quality rankings for the second straight year, but new-vehicle quality scores are flat overall, driven by a decline among 18 of 31 major U.S. brands.
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