Auto Brand Loyalty Dips

Midyear numbers show strong conquest competition picking up post-pandemic shoppers.

Brand Loyalty Stops Losing Ground

More consumers returning to familiar nameplates after retention erosion during the pandemic.

Brands Ranked on Hyper-Loyal Followers

A few stand out when it comes to the submarket of owners who keep their cars a very long time.

Brand Loyalty Up

Rebounding inventories kept more consumers in their brands’ folds in the first half of the year.

GM, Tesla, Lincoln Get Loyalty Nods

S&P Global Mobility says brand loyalty, after taking a hit during the pandemic, is making a comeback.

Postpandemic Consumers Less Loyal

Study finds them more willing to shop brands as inventories grant more choices.

New Vehicle Purchasers Stick With Favored Brands

A J.D. Power brand loyalty study finds most car buyers return to the same brand when trading in their used vehicles.

Maximus Auto Group Extends Brand Loyalty For Dealers

LOUISVILLE, Ky. – Maximus Auto Group (MAG), the first company of its kind to connect its services to customers via smartphones, has added custom, white-label branding to its patent-pending app, MyCar Mobile. This new feature will allow dealers to match the app’s branding with their dealership’s brand. “Since we thrive on the loyalty of our ... Read More »

Experian Finds Longer Vehicle Ownership Reduces Brand Loyalty

SCHAUMBURG, Ill. — Experian Automotive found that the longer consumers owns their vehicles, the less likely they are to buy their next vehicle from the same brand. Average length of ownership in the first quarter of 2014 was 7.75 years, a number which correlated with a brand loyalty rate of 49.5%. In Experian’s analysis, the ... Read More »

IHS Automotive: Loyalty Drives Gains in Automotive Market Share