GWC Warranty Appoints Strategic Brand Manager

WILKES-BARRE, Pa. — F&I product provider GWC Warranty today announced the addition of Emily Dwyer as its new strategic brand manager. As a member of the marketing department, Dwyer will be responsible for developing strategies that increase GWC’s brand awareness and value among new and existing GWC partners. Dwyer brings to this role more than ... Read More »

First Choice Car Care Launches High-Mileage VSC Plans

TAMPA, Fla. — First Choice Car Care today launched new five-year, 100,000-mile vehicle service contract (VSC) plans for vehicles up to 20 model years old and have up to 150,000 miles on their odometers. First Choice Car Care is designed to appeal to buyers of older vehicles who desire investment protection at a reasonable cost, ... Read More »

GWC Warranty Earns Two 2015 Automotive Communication Awards