Edmunds Updates App with Messaging Platform

SANTA MONICA, Calif. — Edmunds.com has updated its mobile app with a new feature that allows shoppers to send text messages to dealers. Edmunds texting solution uses a phone’s native texting platform, meaning all smartphones are capable of messaging dealers without relying on any other apps. Edmunds says that 34% of car shoppers told the company ... Read More »

Edmunds Pulls Ad Campaign, Says It ‘Missed the Mark’

SANTA MONICA, Calif. — Edmunds today pulled an online advertising campaign designed to promote its Price Promise program after backlash from dealers. The campaign, which was launched Monday, included four YouTube videos that depict a cashier trying to overcharge customers for items at a grocery store, then haggling with shoppers who refused to pay. At ... Read More »

Dealers Poised to Attract More Car Shoppers Through Edmunds.com's Price Promise with Lease Offers