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ArticlesAugust 3, 2021

Follow the Logic-Filled Road

The more ways you can explain how consumers protect themselves and their investments, the more buy-in you will have because they will identify with these logical behaviors.

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ArticlesMarch 22, 2021

Reframing F&I

Personalizing the buying experience for consumers can shift the transaction from a negative to a positive one in their mind.

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ArticlesJanuary 7, 2021

Serve – Help – Solve

Learn to effectively serve, help and solve, and increase your personal performance and that of your team while building lasting relationships in and outside of the store.

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ArticlesOctober 20, 2020

The Squirrel Doesn’t Get All Its Nuts from One Tree

You need to always be on the lookout for the next opportunity in your store where you can add value. Spend your time crafting your pitch and building your process to perfection.

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