Embracing Tech Results in Higher Customer Satisfaction, J.D. Power Finds

WESTLAKE VILLAGE, Calif. — Dealerships that use technology like tablets and computer displays during the sales process can substantially improve customer satisfaction among new-vehicle buyers, according to the J.D. Power 2015 U.S. Sales Satisfaction Index (SSI) Study. Released on Thursday, the study measures satisfaction with the sales experience among new-vehicle buyers and rejecters — those ... Read More »

Autobytel Invests in GoMoto’s Car-Shopping HUBs

IRVINE, Calif. — Automotive Internet company Autobytel announced last week it has made a strategic investment in GoMoto, a technology company that has developed car-shopping HUBs designed to connect consumers with dealers. GoMoto will utilize Autobytel’s investment to expand its development team and commercial efforts nationwide. For consumers, the large touchscreen HUBs bridge the gap ... Read More »

Castle to Share Internet Strategy at Industry Summit 2012