Gen Y Overtakes Gen X in Car Buying, J.D. Power Says

WESTLAKE VILLAGE, Calif. — Gen Y consumers are now accounting for a larger percentage of U.S. new-vehicle retail sales than their older Gen X counterparts, according to an analysis by J.D. Power. Year to date in 2014, Gen Y (born 1977-1994) has accounted for 26% of new-vehicle retail sales, putting sales to that generational group ... Read More »

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