Industry Trends for 2015

The Evolution of Eco Products

An Interview with Jerry Biller

As this month's View From the Top, we interviewed Jerry Biller, president of Usbergo Inc. His company makes the EcoProProducts range of products. He sat down to talk to us about the changing face of "eco friendly" products, and how the definition of makes a product environmentally friendly is changing, and how new products on the market are pushing the industry forward in how it thinks about the eco-friendly label. He also chatted with us about why his company has decided to go to market via agents, rather than marketing directly to the dealerships.