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Study shows it’s building with consumers, but dealers can improve on transparency, both online and in person.
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Tool suite includes capabilities from Autotrader, Kelley Blue Book, Dealer.com, vAuto, VinSolutions, Dealertrack, and Xtime to be rolled out over the next several quarters.
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Number of consumers who found the process easy rose in December, survey finds.
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Credit and automotive compliance technology company offering mobile-first prequalification that it says leads to 30% higher conversion rates compared to website prequalification.
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Dealerships work to increase consumer satisfaction during the car-buying process.
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After six months of polls, issues bringing buyers down are clear.
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In-person tool bridges common gaps that develop when online customers visit the store to finish the deal.
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