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Despite incentive spending not keeping pace with deliveries volume, consumers make their purchases ahead of tariffs impact.
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Inventory, tax refunds and bonuses encourage buyers trying to avoid higher prices later.
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Overall sales fell while $100K-plus models sold like hotcakes.
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Incentives drive streak as dealer profits keep falling from pandemic-era highs.
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2024 sales may have brought a change of the guard in the U.S., at least for the year.
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Settle in a normal January decline after particularly hot December sales.
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North American trade partners make up sizable share of cars sold here.
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Cox forecasts 2025 sales, including EVs, to get healthy bump as buying conditions improve.
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Various conditions combined to pull consumers from the sidelines.
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Late-year shopping charged by incentives, post-election certainty, and ample supply.
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